Summary: <p><span style="font-weight: 400;">Our episode today is just a basic update episode. A lot is going on in Audience Ops and Carthook and we are both just trying to keep up. We talk about the challenges we’re facing and how we plan to deal with them. </span></p> <p><span style="font-weight: 400;">Jordan is focusing more on the checkout product on Carthook. The market just seems to be pushing towards that.</span></p> <p><span style="font-weight: 400;">Brian is learning how to cope with his new role in Audience Ops. After growing the team he is now more of a coach and has to deal with letting go of some aspects of the business.</span></p> <p><span style="font-weight: 400;">We talk about these things and other things that are just on our minds.</span></p> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=You%20have%20to%20get%20to%20a%20point%20where%20your%20business%20is%20closing%20leads%20and%20not%20relying%20on%20you%20to%20close%20the%20leads.%20Brian%20http%3A%2F%2Fbootstrappedweb.com%2Fgrowing-product-line-shifting-priorities%2F" target="_blank">You have to get to a point where your business is closing leads and not relying on you to close the leads. Brian</a></div> <div class="TT_footer"> <div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div> <div class="TT_tweet_link_wrapper"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=You%20have%20to%20get%20to%20a%20point%20where%20your%20business%20is%20closing%20leads%20and%20not%20relying%20on%20you%20to%20close%20the%20leads.%20Brian%20http%3A%2F%2Fbootstrappedweb.com%2Fgrowing-product-line-shifting-priorities%2F" target="_blank"><img src="http://bootstrappedweb.com/wp-content/plugins/tweetthis/assets/images/twitter-icons/bird1.png" alt="">Tweet This</a></div> <div style="clear: both;"></div> </div> </div> <p><span style="font-weight: 400;">The points we discussed today are below:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Introducing guests to the show. “Bootstrapped Parties”</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Creating processes for the PPC add on service for Audience Ops</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The future of Carthook’s checkout service</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The pros and cons of shifting product focus</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The delay of Audience Ops’ training product</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Hiring writers vs. hiring managers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Brian’s change to coach</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Retooling Audience Ops’ processes</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The reality of running a SaaS business</span></li> </ul> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=The%20most%20leverage%20on%20the%20entire%20marketing%20site%20is%20your%20pricing%20grid.%20Anything%20you%20put%20there%20will%20be%20read.%20Jordan%20http%3A%2F%2Fbootstrappedweb.com%2Fgrowing-product-line-shifting-priorities%2F" target="_blank">The most leverage on the entire marketing site is your pricing grid. Anything you put there will be read. Jordan</a></div> <div class="TT_footer"> <div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div> <div class="TT_tweet_link_wrapper"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=The%20most%20leverage%20on%20the%20entire%20marketing%20site%20is%20your%20pricing%20grid.%20Anything%20you%20put%20there%20will%20be%20read.%20Jordan%20http%3A%2F%2Fbootstra"></a></div> </div> </div>
