Summary: <p><span style="font-weight: 400;">We kick off our new format with Ian Landsman. Ian is the founder of Userscape and Helpspot. He has been working in the bootstrapped world since 2004. On today’s episode we discuss what it means to “play the long game.”</span></p> <p><span style="font-weight: 400;">We share our plans for Carthook and Audience Ops. Ian offers his personal view on the long game and what it means to him. We discuss all the aspects of making decisions for the long term in business.</span></p> <p><span style="font-weight: 400;"><div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=You%20can%E2%80%99t%20go%20head%20to%20head%20with%20the%20big%20funded%20players.%20It%E2%80%99s%20really%20hard.%20%E2%80%93%20Ian%20http%3A%2F%2Fbootstrappedweb.com%2Fplaying-long-game%2F" target="_blank">You can’t go head to head with the big funded players. It’s really hard. – Ian</a></div> <div class="TT_footer"> <div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div> <div class="TT_tweet_link_wrapper"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=You%20can%E2%80%99t%20go%20head%20to%20head%20with%20the%20big%20funded%20players.%20It%E2%80%99s%20really%20hard.%20%E2%80%93%20Ian%20http%3A%2F%2Fbootstrappedweb.com%2Fplaying-long-game%2F" target="_blank"><img src="http://bootstrappedweb.com/wp-content/plugins/tweetthis/assets/images/twitter-icons/bird1.png" alt="">Tweet This</a></div> <div style="clear: both;"></div> </div> </div></span></p> <p><span style="font-weight: 400;">The topics we covered today are below:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to find “long game” ideas</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How money can force a commitment</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to hire the right people</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Brian’s long term plan for Audience Ops</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Brian on Zero to Scale</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What the term “scaling” means</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Selling a one time product vs. selling a recurring service </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jordan’s long term plan for Carthook</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Venture capital vs. bootstrapping</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">JD Graffam’s business approach</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The “long game” from an investment perspective</span></li> </ul> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=You%20don%E2%80%99t%20know%20every%20detail%20the%20market%20wants%20till%20you%20start%20interacting.%20%E2%80%93%20Jordan%20http%3A%2F%2Fbootstrappedweb.com%2Fplaying-long-game%2F" target="_blank">You don’t know every detail the market wants till you start interacting. – Jordan</a></div> <div class="TT_footer"> <div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div> <div class="TT_tweet_link_wrapper"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=You%20don%E2%80%99t%20know%20every%20detail%20the%20market%20wants%20till%20you%20start%20interacting.%20%E2%80%93%20Jordan%20http%3A%2F%2Fbootstrappedweb.com%2Fplaying-long-game%2F" target="_blank"><img src="http://bootstrappedweb.com/wp-content/plugins/tweetthis/assets/images/twitter-icons/bird1.png" alt="">Tweet This</a></div> <div style="clear: both;"></div> </div> </div> <h2><span style=""></span></h2>
