Summary: Facebook is the go-to platform for social advertising. The powerful targeting options allow you to <a style="color: #3366ff;" href="http://www.strengthinbusiness.com/facebook-ads-target-audiences/">reach a highly relevant audience</a>; people who are most likely to engage with your post, download your freebie and/ or purchase your product.<br> Are you looking to trigger an emotional response, inspire consumers to click and get results from your Facebook ads?<br> Knowing how to create effective ads that get results isn’t easy. If it were, we’d have a heck of a lot more advertisers on Facebook, Twitter, Pinterest and Co., don’t you think?<br> From organic to paid, here are top five Facebook marketing hacks and tips for you and your social media team.<br> Put These Facebook Marketing Hacks to Work for You<br> 1. Run Facebook Ads Without a CTA Button<br> This might be a shocker for some people…<br> After all, Facebook provides us with a rich variety of CTA buttons, so why not use them?<br> I’m not suggesting you stop using the CTA buttons for good. What I’m saying is test your ads against those without a CTA button. Keep your copy. Keep the same imagery. Simply remove the button.<br> Here’s a screenshot from one of my latest podcasting ads targeted towards the German speaking audience…<br> <br> <br> <br> All my Facebook ads that have no CTA button are outperforming those with a CTA button.<br> What if this applies to your ads too?<br> Test it out.<br> You’ve got nothing to lose; and the upside could be very rewarding.<br> 2. BLC: Build a Facebook Funnel that Converts<br> BLC stands for Blog – Lead Ads – Conversion.<br> This Facebook funnel has the following three layers:<br> <br> * LAYER #1: Drive traffic to your blog using the combined power of organic and paid reach. You do this by setting up Facebook ads with the objective “clicks to website”. Your main goal here is to build your Website Custom Audience (WCA).<br> <br> <br> * LAYER #2: Run Lead Ads targeting your WCA and <a style="color: #3366ff;" href="http://www.strengthinbusiness.com/facebook-ads-target-audiences/">Lookalike Audience</a> (based on WCA and / or your Facebook fans). The main goal in this second stage is to increase your list. Obviously, you want to attract the most relevant audience.<br> <br> <br> * LAYER #3: Convert prospects into customers. You do this by creating a powerful autoresponder aka follow-up email series. On top of that, you create Facebook ads with the objective “Website Conversions” and you put your offers in front of those most likely to buy – for example your email list.<br> <br> Obviously, there are a lot of Facebook funnels to choose from. The above funnel is effective and it’s not too intrusive.<br> Remember, we’re advertising on a social platform!<br> This is a proven system that works. Give it a go.<br> 3. Use Tools to Sync Facebook Lead Ads Contacts<br> If you run Facebook lead ads you’ll reach a point where you will look forward to having a tool that syncs your new contacts in real time with your CRM / Autoresponder.<br> Fortunately, there is help available to integrate and speed up the process.<br> There are two tools that I recommend you take a look at: <a style="color: #3366ff;" href="https://www.driftrock.com/apps/lead-response/" target="_blank">Driftrock Lead Response</a> and <a style="color: #3366ff;" href="https://leadsbridge.com/" target="_blank">LeadsBridge</a>.<br> The first one is more appropriate for agencies with medium to large contract workload. The second tool, LeadsBridge is a perfect fit for smaller businesses who work with CRM providers and Email marketing services such as aWeber, Mailchimp, GetResponse, HubSpot, Salesforce, Infusionsoft etc.<br> <br> <br> <br> 4.
