Summary: Daniel Hall is a bestselling author, speaker and consultant. He is also a coach, a lawyer, a nurse, a blogger and an entrepreneur. Daniel is the creator of the popular “Real Fast” training programs designed to help authors, speakers, coaches, consultants, trainers, Internet marketers and entrepreneurs effectively grow their businesses faster and profit more effortlessly. He is also the CEO of the brands Playtime Gadgets and the Backseat Nanny.<br> Daniel’s journey began with self-publishing his first book, Speak On Cruise Ships: 8 Easy Steps To A Lifetime Of Free Luxury Cruises, in 2008. When Daniel graduated high school he went into nursing school. From nursing school Daniel went right into law school. During his law school years he wrote for the law review and that helped him refine his communication style.<br> Daniel went on to practice law for several years and, as he says he, “fell into a job of trading my public speaking skill for rides on cruiseships.” He did this for several years and people kept asking him, “How do you do this and how can I dothe same thing?”<br> It dawned on him that he should write a book and make it digitally available. That’s what he did. He offered the book for $97 on Amazon. The book went on to sell over 2500 copies grossing over a quarter million dollars, and it’s still available on Amazon today!<br> We covered a lot of topics in this podcast including the importance of building a relationship with your audience and how to quickly write books and record webinars.<br> Here are just a few of the takeaways:<br> <br> * The importance of building an email list.<br> * The importance of building a community.<br> * You have to have a way to reach out and touch people when you want to.<br> * Your email list is the most important asset you’ll ever have.<br> * The importance of serving your list.<br> * One way to serve your list is to promote your customers to people you know.<br> * Using Google hangouts as a free way to start doing webinars.<br> * Good marketing is simply about education. All you have to do is teach your customer that you have the solution they need.<br> * The importance of breaking big goals into smaller tasks.<br> * Quick Writing Tip: record a conversation and have it transcribed. From here you can do some light editing to make it readable, then publish it.<br> * Another variation: Create a PowerPoint presentation. Teach your PowerPoint presentation. Record and transcribe that.<br> * People like shorter nonfiction Kindle books<br> * People by nonfiction books for the solution they present. When you’re writing nonfiction get to the solution fast. That’s what the audience wants.<br> * Your book needs to be long enough to solve your reader’s problem. No more. No less.<br> * Every book title makes a promise to the reader, either explicitly or implicitly. Your job is to over deliver on that promise.<br> * Best-selling books are those books that are the most complete, not necessarily the longest.<br> * One new idea is all you need to set your part from the competition.<br> * Every business owner should be an author building their platform.<br> * How the industry has changed since 2008.<br> <br> When Teaching or Hosting a Webinar it’s best to:<br> <br> <br> * Make sure the audience gets immediate actionable information they can apply right now.<br> * When you are going to pitch a product at the end of your webinar make sure the audience gets value whether or not they buy from you.<br> * Answer every question the audience has, whether or not you go over time.<br> * Every person’s favorite word is their own name.<br> * You can never give too much to your audience.<br> * Answer questions as they occur in the presentation. When you do this make sure to call out by name the person who asked the question. This does 3 things:.<br> <br>
