Summary: Today we’re I thought I’d look at producing fresh locally focussed content to attract customers & visibility online. Why? Because people often ask me what they should be adding to their website to get more clients.<br> Podcast Transcription:<br> PRODUCING FRESH, LOCALLY FOCUSED CONTENT TO ATTRACT CUSTOMERS<br> <br> You’re listening to the Clickable Marketing Podcast where we help fired-up small business owners turn clicks into clients. Join us to discover how you can make more money online in less time. Now here’s your host, Mr. Web-Marketing, Brad Hauck.<br> Welcome to the Clickable Marketing Podcast. I’m Brad Hauck, and this is Episode 6.<br> Today we’re going to have a look at producing fresh, locally focused content to attract customers and to increase your visibility online.<br> Welcome to you. Wherever you are in the world today, I hope you’re having a great week and that your business is doing really, really well. It’s a beautiful day here in Sunny Gold Coast, Australia. I’m enjoying the lovely weather. It’s around 24° and a very nice spring day.<br> Today, I thought we’d take a look at producing fresh locally focused content to attract new customers and to get you more visibility online. Why? Because people often ask me what they should be adding to their website on a weekly or daily basis to get more clients.<br> It’s one thing to have a website, but what do you do with it once you’ve got it? How do you increase your visibility? What do you do to produce content?<br> ON THE PERSONAL SIDE…<br> This week, it’s been a pretty busy week for me personally. I’ve been out helping do some hazard reduction burns for the local fire brigade and working with one of our local authorities to clear some land to make sure that its safety zones and buffers are in place before the fire season.<br> I’ve been trying to keep fit. I’ve started riding again, only on a wind trainer. I’m not going to be one of those ones out on the road. I rode a bike for too many years, and I really don’t want to get hit these days, especially with the number of cars on the road.<br> Finally, I actually spent quite a good time fighting with a smart TV. I spent a lot of time around technology over the years, in fact that’s how I started my career: fixing things, telephone exchanges in particular; but this new smart TV I’ve got is keeping me busy. It’s got android base, and even though it says it’s android, it doesn’t like every android app. And so it’s been quite interesting times. But I’m getting there. I’m still having a few problems with the synch between the voice and the mouse moving when I’m running my PVR, but otherwise, it’s looking pretty good.<br> ON THE BUSINESS SIDE…<br> On business terms, I’ve been busy building a couple of websites in WordPress, and I had to update a single-page website for a client to a responsive site. That seems to have come together pretty nicely. I’m slowly getting better recording with Raven Tools, which I’m finding really interesting. It’s a really great way to pull data from a whole pile of different source and to output a report. It’s great because you can automate it, but I’m still having a few issues pulling all of the information I need.<br> That said, thanks to the helpdesk there at Raven Tools, they’re doing a great job answering my questions, and in fact I think I’ve got three running at once at the moment. They’re doing their best to solve the problems and the finances for me. Really, really helpful team; I highly recommend them if you’re looking for some way to pull your data together and get a report each month to see how your small business is going online.<br> ONTO THE EPISODE… PRODUCING FRESH AND LOCALLY FOCUSED CONTENT<br> That brings us to the start of today’s episode. As I said earlier, we’re going to look at creating content that’s locally focused. Why would you want to work like with focus? Let’s face it. As a small business,
