Summary: In this podcast, we’re going to look at getting your basic onsite SEO & meta tags right to focus in on your local market.<br> SMALL BUSINESS SEO FOR LOCAL RESULTS – PART 1<br> You’re listening to the Clickable Marketing Podcast, where we help fired-up small business owners turn clicks into clients. Join us to discover how you can make more money online in less time. Now here’s your host, Mr. Web Marketing, Brad Hauck.<br> Hi, I’m Brad Hauck, and this is the <a href="https://itunes.apple.com/au/podcast/clickable-marketing-podcast/id1031077120?mt=2">Clickable Marketing Podcast Episode 8.</a><br> In this episode, we’re going to look at SEO for small business, focusing on a local market; and this is part one of a three-part series.<br> Welcome, wherever you are in the world today. It’s good to catch up with you again. I hope you’re having a great week and that your business is doing really, really well.<br> If you’re not already a subscriber of the podcast, please subscribe so that you can get each episode as it’s released. Remember that you can always chat with be via Facebook, Facebook.com/mrwebmarketing; or look for me @mrwebmarketing on Twitter.<br> ON THE PERSONAL SIDE...<br> This week, a lot happening personally as usual, a lot of wet weather around and some quite ferocious storms happening here. They’re causing quite a bit of damage and flooding.<br> It was my daughter’s birthday. She’s finally turned double digits. One of the things I did for her, which makes a really great gift if you got a kid who’s a gamer, is I had a shirt done for her with her personal Minecraft skin that she wears on Minecraft; and I had that put on the front, and it’s amazing how good it looks. She was really stoked because it’s a one of a kind t-shirt.<br> Also, of course, here in Australia, it’s school holidays time; so we’ve got people going everywhere doing all sorts of things.<br> ON THE BUSINESS SIDE<br> On the business front, I’ve got new clients coming through who need SEO and AdWords work. They’re coming from different areas of Australia. It’s great to hear about their businesses. I really enjoy working with small business. It’s fantastic to learn what they do, and who they help, and what services they provide.<br> I’ve been finding with AdWords over budget spends, it seems that they can spend up to 20% over what you’ve actually allocated, which then means you under allocate, which then can blow the budget apart both directions, which can be quite frustrating.<br> I’ve been doing things such as adjusting my podcast description so it’ll be a little bit more accurate, and that would help more people find it by being a little bit more descriptive.<br> ONTO THE EPISODE… SMALL BUSINESS SEO FOR LOCAL RESULTS – PART 1<br> In this podcast, we’re going to have a look at getting your basic onsite SEO and meta tags right. That way, you can focus in and get that traffic from your local market.<br> SOME MYTHS AND FACTS ABOUT SEO<br> SEO MYTHS<br> I first thought we’d start by looking at a couple SEO myths that I hear, and these really do frustrate me. I understand where they come from, but in the end, you need to look at the facts.<br> The first one is that SEO is out-of-date. That’s not true. SEO or search engine optimization is a key part of marketing online. It might only be a basic step, but it’s really, really essential if you want and get the best value out of your website; and it really does affect the whole range of things from your pay-per-click advertising right through to how people see your business when you show up in the search engines. It’s all very nice to have your website there; but when someone looks at your business and the description and title say, “home,” it doesn’t say a lot for you. It kind of shows that you don’t know what you’re doing and that maybe you need a little bit more experience in the online marketing world.<br> The second myth that bothers me is it doesn’t work a...
