Episode 9: Small Business SEO for Local Results Part 2




The Clickable Marketing Podcast for Small Business show

Summary: In this podcast, we’re going to look at getting your website to focus in on your local market.  In this 2nd of 3 podcasts, we’re going to look at what I consider then next 3 most important steps.<br> <br> <br> <br> <br> In Review<br> <br> * 4. Do your headings and subheadings and alt tags.<br> * 5. Make sure your content is up over 500 words.<br> * 6. Make sure that you do your Google Places listing.<br> <br> <br> Podcast Transcription<br> <br> <br> SEO FOR SMALL BUSINESSES – PART 2<br> You’re listening to the Clickable Marketing Podcast, where we help fired-up small business owners turn clicks into clients. Join us to discover how you can make more money online in less time. Now, here’s your host, Mr. Web Marketing, Brad Hauck.<br> Hi, I’m Brad Hauck, Mr. Web Marketing, and this is the Clickable Marketing Podcast Episode 9. In this episode, we’re going to have a look SEO for small business focusing on the local market part 2.<br> Welcome, wherever you are in the world today. It’s great to catch up. I hope you’re having a great week and that your business is going really, really fast.<br> If you enjoy this podcast, please take the time to subscribe on iTunes or Stitcher. Remember, you can always find me on Facebook.com/mrwebmarketing or MrWebMarketing on Twitter if you want to have a chat, catch up, or have any questions you’ve got.<br> This is part 2 of 3 on SEO for small businesses. As it follows on for the previous episode, we’re looking at what works in SEO for small businesses, even today, to get extra business and traffic. Even this week, I’ve used these principles to make a difference on at least a couple of websites.<br> It’s very straight forward, and it’s something that you can follow.<br> ON THE PERSONAL SIDE…<br> Personally, over the last week or so, I’ve been quite busy just doing family stuff, keeping up with the kids, and generally enjoying the nice, fine weather. Spring has finally hit here. In fact, it was almost like summer there some days. It’s great to finally get some fine, dry, warm weather. We took the opportunity to have a birthday party for my little girl, so that was pretty cool.<br> ON THE BUSINESS SIDE…<br> I’m building websites as well as other stuff for some of my clients and working with Thrive Themes when I’m building. They are fantastic themes. I mention them all the time, of course, but the new landing pages that they’ve added, incredible. They got over 100 different landing pages that you can use, and they’re all editable.<br> If you’re looking for a WordPress theme that works just like any other but is clean and fast and allows you full editing rights and gives you all the power that you’d get with lead pages, then you should seriously have a look at Thrive Themes.<br> ONTO THE EPISODE… SMALL BUSINESS SEO FOR LOCAL RESULTS – PART 2<br> To review last week’s episode, Episode 8, we looked at number one, two, and three things that we should do when we’re optimizing a website to get more traffic from the search engines through an organic process.<br> Number 1, just to review, was to put tracking in place. There’s no point in doing all these work if you can’t see whether it’s working – using Webmaster Tools and Analytics or any other editing program that tracks data that you can get your hands on. I prefer them, because they’re free.<br> Number 2. Make sure you do all the titles on your page, that they’re all individual, that they contain your keywords and are focused on your local area, using you suburbs, towns, city, etc.<br> Number 3 is making sure that the meta description tag is completed, because that information also shows up when someone searches through Google. Remember, that’s the area where you can make it a little bit more human-like and appeal to the human buyer who’s going to click on that listing.<br> As I said, this is number 2 of 3 podcasts.<br> Now,