Summary: Amazon is the ultimate sales machine and Kindle is a publishing powerhouse. Some businesses use the platform to sell physical items, others go digital – that is, they harness the power of (e)Books thus adding an additional stream of income to their business. A very smart move indeed.<br> Many people mistakenly believe that you have to be an outstanding writer, or some sort of a marketing wizard to <a style="color: #3366ff;" href="http://www.strengthinbusiness.com/5-effective-ebook-marketing-strategies/">get your book published on Amazon</a>. However, nothing could be further from the truth.<br> Kindle can be very effective for authority positioning and obviously, for making sales. The eBook business gives you leverage and helps you build new sales funnels faster. Therefore, I do recommend using Kindle’s free tools to help grow your sales.<br> Yes, there’s iBooks and Barnes and Nobles, however, if you want to dominate this space from the get-go, you need to start with Amazon aka Kindle first.<br> Kindle Marketing Made Easy<br> The following 10-step checklist will help you publish your book on Kindle to position yourself as an expert authority, draw in quality prospects and make more sales.<br> 1. Pick a great title.<br> Start by having a look at the bestseller lists in different categories. Research bestselling titles such as<br> <br> * How to Win Friends and Influence People by Dale Carnegie, or<br> * The 7 Habits of Highly Effective People by Stephen R. Covey<br> <br> Look for patterns and commonalities. You don’t need to reinvent the wheel.<br> A key to business success is to model what’s proven and tested to work. The exact same rules apply to <a style="color: #3366ff;" href="http://www.strengthinbusiness.com/kindle-marketing-tips-brand-awareness/">marketing on Kindle</a> too. Come up with a click-worthy title to differentiate yourself from other authors.<br> 2. Include a well-written description.<br> By the time I’m writing this, Kindle allows you to use 4,000 characters to describe your book.<br> A well-written description gives your readers a short glimpse into the content of your book. It’s basically the very first time your readers experience your style, humor and writing approach. You want this experience to be a great one thus leading people to act fast and purchase your book.<br> Therefore use those characters wisely. Maximize your impact.<br> 3. Place your book in two highly relevant and less crowded categories.<br> To get this step right, you’ll need to do a bit of research. The last thing you want is to place your book into a super crowded category with tens of bestsellers. Obviously, once your book gets traction and has good sales, moving it into a broader category could be a possible Kindle marketing strategy. However, if you’re just starting out, I suggest you do the opposite.<br> Place your book into subcategories that are less crowded. Leverage different marketing channels and promote your book both online and offline. Get good reviews, improve rankings and increase sales.<br> 4. Use seven relevant long tail keywords that best describe your book.<br> Buyers search on Amazon just like browsers do on Google. So, if you want your book to be found, use all the options Kindle provides you with. You can include seven keywords – both short and long tail keywords.<br> 5. Upload an enticing cover image.<br> The idiom “A picture is worth a thousand words” applies to Kindle as well.<br> Make your image stand out but don’t clutter it with text. Use bright colors and big fonts to catch the readers attention.<br> The cool thing about Kindle is that it let’s you test different cover photos without needing to go through the entire publishing process from anew.<br> 6. Make use of Kindle’s pre-order option.<br> The next thing you can do is to capitalize on Amazon’s pre-orde...
