When should an advertiser hit the "eject" button?
![Wires show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/065/409/small/wires.jpg)
Summary: Jones tries to make sense of the FIFA scandal by creating a formula to predict when an advertiser will drop sponsorship during a PR crisis. It gets...interesting.
Summary: Jones tries to make sense of the FIFA scandal by creating a formula to predict when an advertiser will drop sponsorship during a PR crisis. It gets...interesting.