Summary: In this episode of the Middle Chamber Books and Music Podcast, we chat with Shel Israel, author, journalist, and "recovering publicist," whose new book, <a href="http://www.amazon.com/gp/product/B015NH5DEW/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B015NH5DEW&linkCode=as2&tag=stevenllubetkco&linkId=MPWXRZHNSDEBQTNM" rel="nofollow">Lethal Generosity: Contextual Technology and the Competitive Edge</a>, discusses what companies need to do to earn and keep the loyalty of their customers. It completes a trilogy of books that also includes <a href="http://www.amazon.com/gp/product/047174719X/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=047174719X&linkCode=as2&tag=stevenllubetkco&linkId=BGWROZJJ4RSE4TYX" rel="nofollow">Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers</a> and <a href="http://www.amazon.com/gp/product/1492348430/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1492348430&linkCode=as2&tag=stevenllubetkco&linkId=3GHGTVUSILPV6O2Q" rel="nofollow">Age of Context: Mobile, Sensors, Data and the Future of Privacy</a>. Together the three books tell the story of more than a decade of technology-induced changes in the modern workplace. I first met Shel at the New Communications Forum in 2008, and we later reconnected -- by accident -- when we found ourselves in Tel Aviv at the same time in 2011. You can <a href="http://www.jewishvoicesnj.org/news/2011-12-14/Columns/Social_medias_power_to_connect_the_dots_at_home__a.html">read more about that encounter in my December 2011 "CompuSchmooze" column</a> about the ability of social media to make connections even when people are travelling far from home.
