Social Media and Health Care – How Does the Industry Navigate the New Communications Landscape?

Summary: With the rise of social media patient to patient and patient to provider communication has become almost real time & transparent now. On the bright side by using these communications positively healthcare facilities can build brand equity to increase trust, as on the dark side it can become a platform for patient’s voice complaints and negativity. Does the healthcare service providers has comprehensive plan to handle the new paradigm of social media communication? Healthcare Technology Podcast Brought to You by RightPatient.com