Summary: In this episode, I look at how you can do 3 things right now today to improve your website conversions and success rate.<br> Podcast Transcription:<br> 3 THINGS YOU CAN DO TODAY TO IMPROVE YOUR WEBSITE<br> You’re listening to the Clickable Marketing Podcast, where we help fired-up small business owners turn clicks into clients. Join us to discover how you can make more money online in less time. Now here’s your host, Mr. Web Marketing, Brad Hauck.<br> Welcome to the Clickable Marketing Podcast. I’m Brad Hauck, and this is episode 4. In this episode, we’re going to have a look at the three top things you can do to improve your website right now, today.<br> There are so many things that need to be fixed on every single website. It doesn’t matter how long you’ve had your website, or how many websites you had done. There never seems to be enough hours in a day to get everything just perfect, but there are some things that you can definitely do to make things happen more effectively when visitors come to your website. Today we’re going to have a look at a couple of those things, three mainly. I’ve got about 20 in the list that I actually have in full. I might apply that list to my website for you, but these three things are the three things that I’ve noticed over the years caused the most irritation to people. They also are the first things people look for and they are the things that may have the most effect on someone who’s visiting your website.<br> Let’s get started.<br> CLICKABLE PHONE NUMBER – TOP RIGHT-HAND CORNER OF THE SCREEN<br> The number one thing that you need to do if you’ve got a small business website is you need to add your phone number to the top right-hand corner of the screen, and you need to make it clickable for people who are on a mobile or cellphone. That might sound simple, but you would be surprised at how many people have websites, and they don’t have their phone number right up the top where people can see it. Based on my experience, looking at hundreds and hundreds of sites’ analytics, the second most popular page on almost all websites is the contact us page.<br> If you talk to people, and you think about it yourself, you’ll find that they’re not getting hundreds and hundreds of contact forms. If they’re not getting hundreds of contact forms, and yet they’re getting lots and lots of people going to their contact us page, what’s going on? That’s pretty simple. They’re doing one of two things when they go to the contact page. They’re either looking up the address or they’re looking up the phone; or I suppose a third thing, they’re looking up both of them.<br> One of the things I’ve noticed is that when we removed the phone number from that page or duplicate it realistically to the top right-hand corner of the home page and on the top corner of every page, put it in your header but definitely on the homepage, we notice the number of people going to the contact us page drops dramatically. That’s because people will quite often think, “Oh, I need to call you about such and such. Oh, what’s their number?” They can’t think of it so they quickly look it up, and they go to the website because that’s the easiest place to find the information. We don’t use yellow pages, and white pages, and those sorts of tools like we used to in the old days. We will go to the web these days. The quickest way is to do a quick search for your company, click on your website and have a look at the phone number at the top of the page.<br> I don’t know about you, but it really bugs me when I go to someone’s webpage; and I want to give them a call, and they force to me to go searching through their site for the phone number. The one I really hate the most is when they don’t have the phone number on the contact us page, but it’s in the footer. The footer can be miles down the page, depending on how long the page is that I’m on.<br> Think about this. Go and have a look at your website straight away now.
