Summary: Use Twitter to gain new business leads and customers. Twitter is a game changer for businesses. It allows you to talk with your customers, not at your customers.<br> Twitter has one distinct advantage. It has the Four R’s: real time, real people, real stuff, right now.<br> Any and every business should be on Twitter. It allows you to humanize you and your brand. You can listen to what people say, ask for feedback, ask for new ideas—find out what is important to customers.<br> On Twitter, share both business and personal information. Share your interests and hobbies. Stop selling all the time, and start being a normal person!<br> Build relationships and create advocates—people who get to know, like, and trust you. Then they will refer and recommend you to others.<br> It takes energy, effort, and time to build a presence on Twitter. But you will reap rewards!<br> About Mark:<br> Mark started out as a salesperson. He realized that rather than just trying to sell products, if he offered value such as training and guidance, then he generated more sales.<br> He eventually became a mortgage broker. Then in 2008, he discovered Twitter. Now, he is a Twitter expert and professional speaker who travels around the world to talk about how every business should be on Twitter.<br> Mark’s Actionable Tips: 6 Bs of Twitter to generate real business<br> <br> * Be committed: include photo, bio, URL and then start Tweeting!<br> * Be consistent: Tweet a little bit every day (2-5 Tweets a day).<br> * Be interesting: Tweet interesting things and add in a question at the end. Encourage conversation!<br> * Be interested: express interest in other people and your customers. See what interests them.<br> * Be authentic: do not turn into a presence without being present; be yourself.<br> * Be social: have fun!<br> <br> Top Quotes:<br> <br> * “I couldn’t understand why anybody would want to know I was having a latte or an almond croissant.”<br> * “Twitter is my foray.”<br> * “Yes, it’s fun. Yes, it’s social … but there’s also a very serious business angle to this.”<br> * “It’s not just about following Lady Gaga.”<br> * “Twitter to me is one of the greatest lead generation tools ever invented.”<br> * “When people start to become interested is when you engage with them, when you listen to them, when you ask them questions. And Twitter is the greatest for that.”<br> * “You can’t be everywhere.”<br> * “Wherever you decide to go, is going to take effort.”<br> * “Think a bit out of the box.”<br> <br> Guest Links:<br> <br> * <a href="http://www.markshaw.biz">markshaw.biz</a><br> * <a href="https://twitter.com/markshaw">https://twitter.com/markshaw</a><br> * <a href="https://www.facebook.com/iammarkshaw">https://www.facebook.com/iammarkshaw</a> <br> <br> Resources:<br> <br> * Twitter (<a href="http://www.twitter.com">twitter.com</a>)<br> * Facebook (<a href="http://www.facebook.com">facebook.com</a>)<br> * Chris Evans (<a href="http://www.bbc.co.uk/programmes/profiles/3YP9wSzVrSPhq7mkN5CZkKn/chris-evans">http://www.bbc.co.uk/programmes/profiles/3YP9wSzVrSPhq7mkN5CZkKn/chris-evans</a>)<br> * Google (<a href="http://www.google.com">google.com</a>)<br> * Pinterest (<a href="http://www.pinterest.com">pinterest.com</a>)<br> * Twitter Search Engine (<a href="https://twitter.com/search-home">https://twitter.com/search-home</a>)<br> * The Essential 14–Day Guide to Cutting Your Working Hours and Increasing Your Impact (<a href="http://www.excellence-expected.com/cwh/">http://www.excellence-expected.com/cwh/</a>) <br> <br> Key Timestamps:<br> <br> * 00:27 Introduction of topic<br> * 01:09 Guest introduction<br> * 01:25 Guest’s background<br> * 03:16 Twitter experience<br> * 04:07 Adding value<br> * 06:13 Businesses that benefit from Twitter<br> * 07:32 Selling vs creating advocates<br> * 08:26 Marketing process changes<br>
