Summary: Where do you go to look for a job? Where do recruiters and employers look for potential employees? LinkedIn! <br> In business, so much starts with your LinkedIn profile. Everyone checks you out and makes decisions about you before ever contacting you directly. So you need to make sure your profile looks professional. Also, make sure to build a strong network of co-workers and connections.<br> Many people use LinkedIn, but not effectively. They are on LinkedIn, but don’t do anything with it. They know there is potential, but don’t know how to move forward.<br> Mark Williams offers guidance on how to use LinkedIn to its fullest potential! Not doing anything on LinkedIn is a big mistake.<br> Use LinkedIn to let people know why they should hire you or work with you. What can you offer them? Why they should hire you instead of someone else? LinkedIn is a place where you have access to specific people – especially in business.<br> You are successful in business because of your products and services but also because of Impressions and how you relate to others. It’s about reaching people. It’s all about PEOPLE!<br> Utilise LinkedIn just as much as you login to Facebook or Twitter. LinkedIn not only provides access to jobs and people, but it offers valuable job-related content. <br> About Mark:<br> Mark spent about 20 years in the recruitment industry. Then he set up LinkedIn training consultation in 2008. Now he trains thousands of LinkedIn users and has become known as “Mr. LinkedIn” in the industry!.<br> Challenged Issue: <br> Is LinkedIn an effective business development and social selling tool? How can we leverage LinkedIn much more effectively?<br> Free LinkedIn Profile Review<br> Provide a link to your LinkedIn profile in the comments, and Mark will give you some honest, practical feedback. He will select one profile for an extensive review. This is your chance to gain valuable feedback to help you win a new job or new clients!!<br> Mark’s Actionable Tips:<br> <br> * Get your profile up to speed! Be proud of it. Have others look at it to give you feedback. Make sure you have a compelling headline and a professional picture.<br> * Perform a 9-step search on LinkedIn to find second- and third-tier customers and save the search. Win some new business and clients!<br> * Ask for an introduction for a second-tier connection. Establish new connections using your network. <br> <br> Top Quotes:<br> <br> * “LinkedIn is something that a lot of people do use, but actually … not that many people use it effectively.”<br> * “We need to diversify; we need to widen our … revenue stream.”<br> * “What could they do to bring people back on a regular basis?”<br> * “Everybody knows that if you want to check someone out in business, you go to their LinkedIn profile.”<br> * “It gives you great access to be able to build a strong network.”<br> * “Your ability to succeed in business is very, very strongly influenced by the quality of your network.”<br> <br> Guest Links:<br> <br> * LinkedIn (<a href="https://uk.linkedin.com/in/mrlinkedin">https://uk.linkedin.com/in/mrlinkedin</a>)<br> * 9 Simple Steps (<a href="http://www.winbusinessin.com/9steps">winbusinessin.com/9steps</a>)<br> * Winbusinessin (<a href="http://www.winbusinessin.com">winbusinessin.com</a>)<br> <br> Resources:<br> <br> * LinkedIn (<a href="http://www.linkedin.com">linkedin.com</a>)<br> * Facebook ( <a href="http://www.facebook.com">facebook.com</a>)<br> * Reid Hoffman (<a href="https://www.linkedin.com/in/reidhoffman">https://www.linkedin.com/in/reidhoffman</a>)<br> * Twitter (<a href="http://www.twitter.com">twitter.com</a>)<br> * Google (<a href="http://www.google.com">google.com</a>)<br> * The Essential 14–Day Guide to Cutting Your Working Hours and Increasing Your Impact (<a href="http://www.excellence-expected.com/cwh/">http://www.excellence-expected.com/cwh/</a>) <br> <br>
