Summary: Welcome to the renaissance of podcasting! Well, it is not actually a renaissance – which is how many people see it. In reality, podcasting has continued to grow year after year. It just seemed like last year, the world finally noticed and paid attention to podcasting!<br> Podcasting is a great way to consume very accessible and value-added content. People can listen to podcasts when they are driving their car, mowing the lawn, exercising – anywhere, anytime. Podcasting is great way for businesses to build relationships with customers!<br> The barrier of entry into podcasting has been lowered to make it possible for anyone to host podcasts. You don’t have to be a technical whiz and have the most expensive equipment. All you need is a good microphone and a Web site; and then work on your presentation skills.<br> Podcasting reveals your knowledge and skills. Then listeners begin to know, like, and trust you because you are communicating with your own unique voice.<br> Daniel J. Lewis is a veteran podcaster who wants to help others enter the fun and exciting world of podcasting!<br> About Daniel:<br> Daniel has been a part of the podcasting industry for years! In 2007, he launched his first podcast series – The Ramen Noodle. Then he got focused and serious about his efforts. In 2010, he launched The Audacity to Podcast series.<br> He helps people launch and improve their own podcasts to share their passion and to find success. He focuses on products and services for podcasters to help them do what they do!<br> Challenged Issue:<br> We are challenging our podcast listeners to integrate podcasts into their marketing mix to gain powerful business positioning!<br> Daniel’s Actionable Tips:<br> <br> * Plan in order to succeed! Make a list of at least 20 topics you want to address in your podcasts, so you have a roadmap to follow.<br> * Don’t forget to do something! Start and don’t stop. Once you take that first step, you already have momentum. It’s scary, but you won’t regret it.<br> * Repeat consistently. Don’t do too much or try to make each podcast perfect. Just be consistent over time. For example, do a podcast once per week, not just whenever you feel like it.<br> <br> Top Quotes:<br> <br> * “I’m always excited to talk about podcasting!”<br> * “I have something to say in this space.”<br> * “I was blown away by the great reception and by the feedback I was receiving from people.”<br> * “This was the missing piece. To go from full-time employment to self-employment for my own needs because I provided services that podcasters would appreciate.”<br> * “Any business, any individual can really embrace this (podcasting).”<br> * “It’s making the content more accessible. It’s also making the content more personable.”<br> * “Learn how to be a great presenter!”<br> * “Focus, first and foremost, on releasing great content because that’s what will hook people in.”<br> <br> Guest Links:<br> <br> * The Audacity to Podcast (<a href="http://theaudacitytopodcast.com/">http://theaudacitytopodcast.com/</a>)<br> * The Ramen Noodle Podcast (<a href="http://cleancomedypodcast.com/">http://cleancomedypodcast.com/</a>)<br> * Twitter (@theRamenNoodle)<br> <br> Resources:<br> <br> * Colin Gray (<a href="http://www.excellence-expected.com/episode31/">http://www.excellence-expected.com/episode31/</a>)<br> * John Lee Dumas (<a href="http://www.excellence-expected.com/episode27/">http://www.excellence-expected.com/episode27/</a>)<br> * Mike Russell (<a href="http://www.excellence-expected.com/episode32/">http://www.excellence-expected.com/episode32/</a>)<br> * Julie Broad (<a href="http://www.excellence-expected.com/episode30/">http://www.excellence-expected.com/episode30/</a>)<br> * Apple Inc. (<a href="http://www.apple.com">apple.com</a>)<br> * iTunes (<a href="http://www.apple.com/itunes/">http://www.apple.com/itunes/</a>)<br>
