Make 2015 Your Most Successful Year Ever with Decisive Digital Marketing ft. Oren Greenberg

Summary: PPC. SEO. What do those stand for? If you don’t know, then you need to familiarise yourself with digital marketing for your business!<br> PPC means pay-per-click, and SEO is search engine optimization. PPC is a way for businesses to pay for putting them at the top of search results as “Ads.” While SEO is free and centres on where your business appears in search engine page rankings.<br> Digital marketing is a rapidly changing landscape. However, its purpose does not change: How do you get the right message to the right person at the right time using the most cost-effective medium?<br> Developing digital marketing for your business can be overwhelming. So, get help from experts and specialists. Kurve is a great option! It is a digital marketing agency that creates engaging content to help clients succeed.<br> About Oren:<br> Oren was one of the first “SEO guys” in the United Kingdom. He founded Kurve and specializes in digital marketing in large enterprise and has worked with numerous start-up companies. He spends a lot of time talking to like-minded specialists and reading content to become a knowledge worker. He tests things for clients in certain markets to get the best results possible.<br> Challenged Issue:<br> In this episode, we challenge the issue of digital marketing. Digital marketing gives us the opportunity to work with industry standard metrics to create our own metrics to figure out what works and what doesn’t.<br> Oren’s Actionable Tips:<br> <br> * Measure, measure, measure! Are you measuring traffic, likes, leads…? Be very clear on what you are defining for channels and set milestones. You can’t improve on what you’re not measuring.<br> * Conflicting Content: Many businesses do not know how to do social marketing the “right” way. They push their products rather than offering engaging and high-quality content. They need to partner with experts/specialists who know what they are doing. Take time to find the best help!<br> * Marketing Misconceptions: There are three different types of marketing: Traditional, digital, and growth-hacking. You need to understand what kind of marketing type and content works best for your business.<br> <br> Top Quotes:<br> <br> * “There is a huge community internationally for search marketing.”<br> * “Knowledge is power.”<br> * “Some of the things I do haven’t changed for the past 10 years.”<br> * “Some people say SEO is dead.”<br> * “When I started SEO, there weren’t many SEO guys around. Now, everyone is an SEO expert.”<br> * “Just because someone says they are an expert, doesn’t mean that they are.”<br> <br> Guest Links:<br> <br> * Kurve (<a href="http://www.kurve.co.uk/">http://www.kurve.co.uk/</a>)<br> * Twitter ( twitter.com/Orengreen)<br> * LinkedIn (<a href="http://www.linkedin.com/in/orengreen">linkedin.com/in/orengreen</a>) <br> <br> Resources:<br> <br> * Pat Flynn (<a href="http://patflynn.com/">http://patflynn.com/</a>)<br> * John Lee Dumas (<a href="http://www.entrepreneuronfire.com/">http://www.entrepreneuronfire.com/</a>)<br> * Touch Local (<a href="http://www.touchlocal.com/">http://www.touchlocal.com/</a>)<br> * Wink Bingo (<a href="http://www.winkbingo.com/">http://www.winkbingo.com/</a>)<br> * Wonga (<a href="https://www.wonga.com/">https://www.wonga.com/</a>)<br> * BBC (<a href="http://www.bbc.com/">http://www.bbc.com/</a>)<br> * Tiger Aspect Productions (<a href="http://www.tigeraspect.co.uk/">http://www.tigeraspect.co.uk/</a>)<br> * LinkedIn (<a href="http://www.linkedin.com">linkedin.com</a>)<br> * Facebook (<a href="http://www.facebook.com">facebook.com</a>)<br> * Twitter (<a href="http://www.twitter.com">twitter.com</a>)<br> * Google AdWords (<a href="http://www.adwords.google.com">adwords.google.com</a>)<br> * Dropbox (<a href="http://www.dropbox.com">dropbox.com</a>)<br> * The Essential 14–Day Guide to Cutting Your Working Hours and Increasing Your Impact (<a href="http:/..."></a>