Summary: Search Engine Optimisation (SEO) tends to get a bad rap. Some say SEO is too technical, sensational, complicated, and frustrating. Many businesses dismiss SEO as an unpredictable waste of money.<br> However, search is still responsible for most of the business done online. Don’t be on the sidelines when most business is generated through online searches!<br> Break SEO down to where it is actionable, and you can get results based on the size of your business. Making small adjustments to your marketing can make search results for your business even better.<br> The best search strategy is to offer the best answers to customers’ problems. Serve customers’ interests and needs through Web pages, social media posts, and other outlets. Create content to satisfy your customers’ curiosity. This will make your business sustainable.<br> Have you tried SEO? The best informational tools to steer you in the right direction are Moz, SEMrush, Google, and Google Adwords.<br> Your business needs to have a profitable search engine presence. So stay focused and don’t lose your patience!<br> About Jeremy:<br> Jeremy is the co-founder of Juicy Results, the Internet marketing agency for the “Fortune Five Million.”<br> Also, he is author of The Bootstrapper’s Guide to SEO.<br> Challenged Issue:<br> In this podcast, we challenge the issue of developing a long-term SEO strategy.<br> Jeremy’s Actionable Tips:<br> <br> * Keywords: What keywords does your business want to rank for in search results? No just descriptive keywords, but also expand your mindset to problems your products and services solve for customers.<br> * Use each keyword as the driving force for the content on your Web site and that you generate over time. Develop more than one answer or one piece of content to address each keyword.<br> * Put content out in all kinds of formats – videos, social media, and other sources – to reach as many people as possible.<br> <br> Top Quotes:<br> <br> * “Search is still how we discover new products and services online.”<br> * “It is sometimes seen as a silver bullet.”<br> * “SEO can be a lot of fun.”<br> * “You’re better off blazing your own trail based on your own positioning.”<br> * “Slow and steady wins the race with SEO.”<br> * “You really need to understand what your customers are searching for, which is just good for business in general.”<br> * “Serve your readers’ curiosity.”<br> * “You have to be patient for patient for results, but inpatient for the activities that lead to results.”<br> <br> Guest Links:<br> <br> * Juicy Results (<a href="http://www.juicyresults.com/">http://www.juicyresults.com/</a>)<br> * The Bootstrapper’s Guide to SEO (<a href="http://www.juicyresults.com/books/bootstrappers-guide-to-seo/#.VTVex5PD7Qo">http://www.juicyresults.com/books/bootstrappers-guide-to-seo/#.VTVex5PD7Qo</a>)<br> * Keyword Brainstorming Worksheet (<a href="http://www.juicyresults.com/wp-content/uploads/2015/01/KeywordBrainstormWorksheet-JuicyResults.docx">http://www.juicyresults.com/wp-content/uploads/2015/01/KeywordBrainstormWorksheet-JuicyResults.docx</a>)<br> * Jeremy Pound Twitter (<a href="https://twitter.com/jeremypound">https://twitter.com/jeremypound</a>)<br> <br> Resources:<br> <br> * Excellence Expected Episode 41 (<a href="http://www.excellence-expected.com/episode41/">http://www.excellence-expected.com/episode41/</a>)<br> * Google (<a href="http://www.google.com">google.com</a>)<br> * Amazon (<a href="http://www.amazon.com">amazon.com</a>)<br> * Google AdWords (<a href="https://www.google.com/adwords/">https://www.google.com/adwords/</a>)<br> * Semrush (<a href="http://www.semrush.com">http://www.semrush.com</a>)<br> * The Essential 14–Day Guide to Cutting Your Working Hours and Increasing Your Impact (<a href="http://www.excellence-expected.com/cwh/">http://www.excellence-expected.com/cwh/</a>)<br> <br> Key Timestamps:<br> <br>
