Summary: The word “brand” is changing, in this world of people-to-people marketing, do you have the confidence to be you?<br> Danielle Watson developed The Purse Process, which identifies four purse process personality personas such as Dumpster Debbie and Vanishing Veronica based on the items found in a handbag or briefcase – awesome, right? These personas identify the cycles and patterns people exhibit. As a result, this information helps others identify and build their brand.<br> Branding is a “signature” that weaves throughout everything you do – how you speak, how you dress, the colours you choose, how you present yourself, etc.<br> Find the confidence to be who you know you are. If you don’t know who you are, take the necessary journey to find out. Be yourself or you won’t find your true voice, which turns into your brand.<br> Ask people what’s interesting, memorable or even annoying about you. Be vulnerable and put yourself out there. Also, communicate with people as human beings, not as clients. Be mindful of how they respond to what you say.<br> Make things about your brand pop! You don’t even have to come up with something completely new. If it comes down to copying someone else or doing nothing at all, then copy someone else until you find your own voice.<br> Also, you can use something that you are not proud of in order to find your voice and niche. Look for things that you are ashamed of and find the right way to use them. They may be your Golden Ticket to an amazing life!<br> About Danielle:<br> Danielle is the creator of The Purse Process. It started as a fun experiment to identify her perfect client by looking through their handbag. The process uses three basic principles of archeology to look through a mountain of data and extract information relevant to what it going on in a woman’s (client’s) life.<br> Challenged Issue:<br> In this podcast, we challenge the issue of how to stand out in a crowd – how to create a brand that perfectly represents you.<br> Danielle’s Actionable Tips:<br> <br> * Look at the whole of your life experience. Use that to create something brand new that the world has never seen before.<br> * Build your brand around what excites you and lights you up.<br> * Craft your gig to support indulging in things you love and would do anyways. Crafting a brand is work. But if you craft it around things you enjoy, you will be working from inspiration rather than motivation! <br> <br> Top Quotes:<br> <br> * “How will you identify your ideal client?”<br> * “I see relationships and connections between things that other people don’t see.”<br> * “I knew who I was. I knew that I didn’t fit in.”<br> * “This is who I am and not only am I OK with it, but I love it!”<br> * “I think we get overwhelmed by this idea that we have to reinvent the wheel, when really, we don’t.”<br> * “You are exactly the way I expected you to be. And that is a powerful brand.”<br> * “There is no one in the entire universe who can do what you do in the exact way that you do it.”<br> * “People spend too much time worrying about creating a niche, and not enough time expressing who they are.”<br> * “We don’t really see how amazing we actually are and how unique we are.”<br> * “When someone speaks truth to you, you recognize it. You feel it in your gut.”<br> * “I said what I thought people wanted to hear. And then I realized that didn’t feel very good.”<br> * “You can create the same level of success by just following your own pattern – your own inner instincts – your own expression of who you are.”<br> * “The minute you stop copying somebody else, is the minute things take off.”<br> * “Just get moving in the direction of putting something out there, and you will find your way.”<br> * “The most successful people love what they do every day.”<br> <br> Guest Links:<br> <br> * The Purse Process (<a href="http://www.purseprocess."></a>
