Summary: What is content marketing? How can your business take advantage of it? How can you learn more about it? More importantly, what can it do for your audience, influence and profitability?<br> People are becoming more and more passionate and excited about content!<br> Content marketing is a business’s ability to communicate a message to an audience without selling. The business creates a message – something that adds value for their audience. Then, the business will build trust and relationships, and the audience may buy something from the business.<br> Content Marketing = Audience = Sales<br> People are not in the buying mode most of the time, so how can a business communicate with someone when they are not in the buying mode?<br> There are so many channels available. Create a blog, podcast, or video to get marketing messages out there. You need a place where people can get to know and trust you. This is how you build a loyal fan base and audience!<br> Searches are no longer the only online way people find out about your business. Instead, it is now all about your audience sharing information about your business. Your audience can influence others, and that is very powerful.<br> If you can create a solid and loyal audience, you can really build something special!<br> About Chris:<br><br> Chris is the founder of Learning Everyday Ltd., which assists small businesses with content marketing and business development. He is also the founder of the Content Marketing Academy, Scotland’s first and only annual content marketing conference. So, this chap knows how to build an audience!<br> Challenged Issue:<br><br> In this podcast, we challenge the issue of building a loyal audience.<br> Chris’s Actionable Tips:<br> <br> * Create Content: Use podcast, blog or other platform to get your message out to build your audience.<br> * Give your audience a place to go. Facebook groups are one option.<br> * Engagement: Understand what your role is with your audience.<br> <br> Top Quotes:<br> <br> * “I have been massively interested in personal development through my whole career.”<br> * “I started to sort of go down this journey of finding my passion.”<br> * “It always comes back to helping people to get better at getting their message out there and communicating with their customers and their audience.”<br> * “Content marketing really does put the fun and excitement back into business and back into marketing.”<br> * “It is trying to get them to buy into this culture of content.<br> * “It (content marketing) kind of flips marketing on its head.”<br> * “How does a small business owner build that audience?”<br> * “People won’t care if you are just there trying to sell to them.”<br> * “The most successful businesses we know of today … they just know more about their customers.”<br> * “People are influenced by what their friends share.”<br> * “It isn’t about having 10,000 fans. It’s not about the numbers. It’s about the loyalty and the trust within that audience is the most important part.”<br> <br> Guest Links:<br> <br> * Twitter (<a href="https://twitter.com/chrismarr101">https://twitter.com/chrismarr101</a>)<br> * Instagram (<a href="https://instagram.com/chrismarr101">https://instagram.com/chrismarr101</a>)<br> <br> Resources:<br> <br> * Colin Gray (<a href="http://www.thepodcasthost.com">http://www.thepodcasthost.com</a>)<br> * Jack Black (<a href="http://pro-motivate.com/speaker/jack-black/">http://pro-motivate.com/speaker/jack-black/</a>)<br> * Crush It! By Gary Vaynerchuk (<a href="http://pro-motivate.com/speaker/jack-black/">http://pro-motivate.com/speaker/jack-black/</a>)<br> * Google Trends (<a href="http://www.google.com/trends/">http://www.google.com/trends/</a>)<br> * Jay Baer – Youtility (<a href="http://jaybaer.com/books-by-jay/youtility/">http://jaybaer.com/books-by-jay/youtility/</a>)<br> * Apple Inc. (<a href="http://www.apple."></a>
