#31 – 3 Reasons Why A Podcast May Be More Important Than A Blog [Podcast]




The Brand You Podcast with Mike Kim show

Summary: Today I answer a question posed by a listener named Josh Hogancamp on why I started podcasting. I'll tackle that within the framework of why a podcast may well be better than a blog these days. (Hard to admit because I love blogs, but it may be true!) 1. Blogs are like mixtapes, podcasts are like full albums. People scour blogs and only share the best -- podcasts are subscription based, so they have a better chance of retaining repeat consumers of your content. 2. Podcasts = binge listening. When was the last time you "binge read" a blog? Not likely. But binge listening to podcasts happens all the time! 3. Podcasts are more suited to today's on-the-go lifestyle. When do I do all that binge listening? While I'm doing other things, of course. Resources from this episode: Podcasting A to Z with Cliff Ravenscraft (use code "MikeKim" for $500.00 discount) Podcast Movement this summer in Dallas Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!