Summary: In the second episode in an ongoing series sponsored by Weibo, we look at the power of a fan economy in China, and how brands can intentionally develop, invest in and nurture a fan community that drives purchases through lifestyle affinity. By becoming “friends” with customers, marketers can convince them to willingly participate in brand activities. If you’d like to hear more from the speakers in this series, Weibo is hosting a discussion site for this series where viewers can interact with our guests and other industry members. Access this site at http://t.cn/RZWKxkF.
