Summary: Chinese millennials, those born between 1982 and 2003, represent a crossroads between traditional Confucian values and a new passion for information and experience fueled by the internet. This week on “Thoughtful China,” Coca-Cola’s Stephen Drummond, MEC’s Karen Ho, ZenithOptimedia’s Shann Biglione, Labbrand’s Angela Xu and Young & Rubicam’s Shirley Zhou share insights to help you understand this generation of diverse, educated and influential shoppers.
