Summary: In the third episode of an ongoing series sponsored by Weibo, our experts share insights about how marketers and their agencies can leverage the power of social media in China to build brands that are truly loved and supported by fans. They also share examples of brands working with celebrities and other key opinion leaders to successfully create and share digital content through owned, paid and earned media. If you’d like to hear more from the speakers in this series, Weibo is hosting a discussion site for this series where viewers can interact with our guests and other industry members. Access this site at http://t.cn/RZWKxkF.
