Red Bull to Buddha

Summary: David Passiak is a former religion scholar turned technology entrepreneur who has spent nearly 20 years working at the intersection of disruptive innovation and traditional conceptions of community and wisdom. David is author of Red Bull to Buddha: Innovation and the Search for Wisdom and also the forthcoming The Disruption Revolution: Innovation, Entrepreneurship, and the New Rules of Leadership. In this conversation David and host Vincent Horn discuss the book Red Bull to Buddha and the cycles of technological innovation that have led to major social change throughout history. In talking about the inspiration for the book, David describes visiting a temple in Thailand where bottles of the sports energy drink Red Bull were being presented as devotional offerings. He explains how examining his discovery of Red Bull in the temple led him to explore how the meaning of a brand or object is dependent on cultural context, and how culture is affected by technological advance. This leads Vincent and David to discuss how a Buddhist practice can help one to navigate a world that’s in a constant state of cultural and technological disruption. Episode Links: Red Bull to Buddha: Innovation and the Search for Wisdom ( http://www.amazon.com/kindle-store/dp/B00E4W4C1S ) Social Meditate ( http://www.socialmeditate.com )