Mariana Fataccioli: How This Health Food Blogger Generated $100,000 In Revenue And 100,000 Instagram Followers In Her First Year Of Business
Summary: [ <a href="https://s3.amazonaws.com/yaro/mariana-fataccioli.mp3" target="_blank">Download MP3</a> | <a href="https://s3.amazonaws.com/yaro/mariana-fataccioli.pdf" target="_blank">Transcript</a> | <a title="Subscribe in iTunes" href="http://www.entrepreneurs-journey.com/itunes" target="_blank">iTunes</a> | <a title="Yaro Starak on Soundcloud" href="https://soundcloud.com/yarostarak" target="_blank">Soundcloud</a> | <a href="http://www.entrepreneurs-journey.com/podcast/" target="_blank">Raw RSS</a> ] Mariana Fataccioli is a food, health and wellness blogger who has the impressive claim to fame for having amassed a following of 100,000 people in 6 months on Instagram. She has also pulled off the considerable feat of making $100,000 in her first year of business. At the time of the interview, Mariana’s Instagram following was up to 370,000 people! This is no small accomplishment given than many bloggers are still winding up to making basic sales in the first year. Mariana explains that most of her income was poured back into her business to continue growing it, so she's still deep in the trenches working on taking things to the next level. From Fashion To Food: Mariana Finds Her Way As A Budding Entrepreneur Mariana grew up with a very entrepreneurial mom. Her mother currently owns and runs three businesses so Mariana is no stranger to the work and hours involved in being an entrepreneur. Mariana saw how hard her mother worked, some days from 6am to 1am the next morning to manage the business and care for the family. Because of this, Mariana was adamant from the beginning that she wanted to create some kind of systemized business. She wanted something that she could step out of and work on, instead of in, every single day. Mariana’s background was in the fashion industry so she began her first blog on fashion. Whilst working an internship for <a href="http://www.harpersbazaar.com/" target="_blank">Harper's Bazaar</a> magazine, she found herself managing the other interns within the first three days of starting. By the end of two weeks she had moved ahead so much in her role that she felt she needed to go out on her own rather than continue working for someone else. Mariana wanted to stretch herself beyond any limits that would be set by being stuck in a prescribed job. Over the next few years she began to find inspiration from her own personal health journey. This became fuel for Mariana's online business, <a href="http://skinnykitchen.com.au/" target="_blank">Skinny Kitchen</a>, as she shared what she was doing on <a href="https://instagram.com/skinnykitchen/" target="_blank">her Instagram</a> and people began to respond and connect with her. <a href="https://instagram.com/p/4C4pETy1h3/" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_top">A photo posted by A Healthy Foodies Best Friend (@skinnykitchen)</a> on Jun 17, 2015 at 2:18pm PDT Like many of the entrepreneurs I’ve interviewed, Mariana taught herself how to do everything from searching on Google. If she had her time again, she tells me that she would definitely outsource most of the work rather than try to do it all herself! Cracking The Code To Amass An Amazing Instagram Following I asked Mariana how she grew her massive Instagram following in such a short time. Mariana found the big jump came from other people tagging their friends in her images and asking them to make the food she was sharing in her Instagram photos. She also had a system of using 30 hashtags with 20 regular tags for all of her posts then leaving space for 10 hashtags specific to each individual post. <a href="https://instagram.com/p/3zaVRwS1l3/" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_top">A photo posted by A Healthy Foodies Bes...</a>
