13 Ways To Become The MacGyver Of Marketing Resources




Strength In Business with Krisz Rokk show

Summary: Are you ready to solve complex problems with everyday materials and become the next MacGyver of marketing resources? Unlike MacGyver, you don’t really need to possess an <a style="color: #3366ff;" href="http://www.strengthinbusiness.com/influencer-marketing-tips-entrepreneurs/" target="_blank">encyclopedic knowledge on marketing</a> to achieve your goals but you certainly have to tap into your resourcefulness.<br> So, how can you accomplish this task?<br> Whether you’re new to marketing or have years of experience, you probably realize the tremendous impact of the Internet on business, education and society. The key relies in harnessing the power of this new distribution channel that revolutionized the way we interact and do business today.<br> A somewhat different perspective on marketing resources<br> Today, I’d like to share with you 13 ways to help you maximize your outcomes and grow your business without spending thousands of dollars on expensive marketing resources.<br> 1. Focus obsessively on your target audience. A lot of businesses waste valuable marketing resources because they haven’t spent enough time on getting to know and understand their target market. Get crystal clear about who your audience is. Choose the right market for your products and services to maximize results from all your marketing.<br> 2. Stop competing with other businesses. Invest time into creating a strong unique selling proposition (USP) and <a href="http://www.strengthinbusiness.com/powerful-unique-selling-proposition/" target="_blank">positioning strategy</a> that makes your business the only choice for your customers.<br> 3. Create appealing products and services. Appealing to whom? To your audience; to the right customers. Bundle products. Group several products you are already selling and offer packages. Increase your average transaction value. No extra marketing resources required to do that.<br> 4. Pick marketing channels strategically. Don’t spread yourself all over the place. You don’t need to be everywhere. Be where your audience is. If your audience is on LinkedIn, be there. If your customers like to hang out on Facebook, make sure you’re there too.<br><br> <br> 5. Choose your marketing weapons wisely. Use both online and offline marketing tactics. Don’t focus exclusively on social media marketing and other online channels. The power is in the mix. Organize live events, send out print newsletters, or mix print advertising with mobile marketing.<br> 6. Improve your email marketing campaigns. Create relevant and compelling marketing messages consistently. Educate your subscribers. Make them want to look forward to reading your next newsletter. <a href="http://www.strengthinbusiness.com/3-easy-steps-maximize-email-marketing-effectiveness/" target="_blank">Do A/B split tests</a> to see what increases the level of engagement and what not. Segment your list. Track your reports.<br> 7. Use audio and video to promote your valuable content. If you’re doing podcasts, use Audacity to record and edit your shows. It’s a free software. If you love doing videos, use your smartphone and upload your educational material to YouTube. You don’t need to invest in expensive technology to promote your business.<br> 8. Create a website that sells. There’s more to a website than great visual design, pretty colors and a couple of ads displayed in your sidebar. Build a website that engages your visitors and turns them into leads aka sales opportunities. Use WordPress, pick a theme and keep testing and tweaking as you move ahead.<br> 9. Learn to write good copy. If you want your marketing messages to cut through all the noise and clutter and reach the right people, <a href="http://www.strengthinbusiness.com/13-seo-copywriting-tips-work-2014/" target="_blank">copywriting is a must have skill</a>. This translates to: better content marketing and advertising w...