Summary: <br> jQuery(window).load(function() {<br> jQuery(".container img,iframe,blackquote").sti({<br> primary_menu: ["facebook","pinterest" ]<br> });<br> <br> });<br> [iframe id=”https://www.youtube.com/embed/tTF8fYMkyt8″ align=”left”] <a href="https://itunes.apple.com/us/podcast/seizeyourbusiness.com/id985403546?mt=2&uo=6&at=&ct=" target="itunes_store"></a><br> You have until June 11th to help us achieve our goal of appearing on iTunes’ New and Noteworthy list by <a href="https://itunes.apple.com/us/podcast/seizeyourbusiness.com/id985403546?mt=2&uo=6&at=&ct=" target="itunes_store">reviewing us</a>. <br> <a title="Review us on iTunes" href="http://seizeyourbusiness.com/review-us-on-itunes/">Click Here</a> for easy 3-step instructions.<br> At our <a title="Launch Party (5/19)!" href="http://seizeyourbusiness.com/please-join-us-in-person-or-remotely-for-our-livecast-launch-party/">launch party </a>on 5/19 we will be raffling off White Sox and Cubs tickets as well as many other prizes to the people who have reviewed us (even if you can’t make it to the party). If you won’t be easily identifiable to us by your iTunes ID, please either leave your e-mail in the review or e-mail us at info@seizeyourbusiness.com with your iTunes ID, so that we can get you your prizes!<br> <br> Kent’s Business<br> <br> * Ebersold, Inc. was founded by Kent Ebersold’s grandfather in 1932 as an industrial advertising agency, doing the ads, marketing, printing, promotional products, and direct mail for many businesses in the Chicagoland area.<br> * The firm is currently located in Downers Grove, Illinois.<br> * Ebersold, inc. is still doing similar things that Kent’s grandfather did in 1932.<br> * Kent’s father came into the firm in 1956, and Kent joined in 1986.<br> <br> Lessons Kent has learned in the course of his business<br> <br> * Spend your client’s money as if it were your own.<br> * Don’t try to take advantage of people in business, because reputation is everything.<br> * Be quick to apologize for mistakes and make them right if mistakes ever happen.<br> * Kent used to work for a big corporation. Even though owning his own business is challenging, being in control of his time and being his own boss makes the challenge worth it.<br> * Many years ago, Kent was kicked out of college due to GPA and told he could not come back until he got his Associate Degree. This was the first time that “no” meant “no” to him. Many people would have just quit, but Kent got his Associate Degree, was reinstated in college and graduated with an excellent GPA. Having a set back like this makes you stronger as a businessperson later in life. Kent is glad that he went through this experience, because the failure was necessary to learn the leson that helped him later in life.<br> * When you fail, recognize it and make an adjustment. Sound familiar? <a href="http://http://seizeyourbusiness.com/2015/03/0-fail-faster/">See Episode 1 – Fail Faster.</a><br> <br> Print Marketing with a Personal Touch<br> <br> * Don’t be afraid to brainstorm and try multiple creative ideas and see if they stick.<br> * Years ago, many industries cut out their budgets for print advertising to go digital. This means that consumers are receiving less print marketing than ever.<br> * Nothing impacts someone like opening a letter. Many e-mails are deleted without opening.<br> * Direct mail should be personalized. People like to see their names in print.<br> * Give useful materials like calendars, and make your own logo subtle.<br> * It is important to have a mix of digital and print marketing. The potential customer should see your message in print, and also see it online to reinforce the message.<br> * I send out newsletters and e-newsletters that are simply an invit...
