Episode 3: Power Partners (Keith Hoffman) - SeizeYourBusiness.com




The Business Lounge Podcast (SeizeYourBusiness, OnPurpose Podcast, Making Real Estate Fun) show

Summary: <br> jQuery(window).load(function() {<br> jQuery(".container img,iframe,blackquote").sti({<br> primary_menu: ["facebook","pinterest" ]<br> });<br> <br> });<br> [iframe id=”https://www.youtube.com/embed/BUhZlnvs7Tw” align=”left”] <a href="https://itunes.apple.com/us/podcast/seizeyourbusiness.com/id985403546?mt=2&amp;uo=6&amp;at=&amp;ct=" target="itunes_store"></a><br> You have until June 11th to help us achieve our goal of appearing on iTunes’ New and Noteworthy list by <a href="https://itunes.apple.com/us/podcast/seizeyourbusiness.com/id985403546?mt=2&amp;uo=6&amp;at=&amp;ct=" target="itunes_store">reviewing us</a>.  <br> <a title="Review us on iTunes" href="http://seizeyourbusiness.com/review-us-on-itunes/">Click Here</a> for easy 3-step instructions.<br> At our <a title="Launch Party (5/19)!" href="http://seizeyourbusiness.com/please-join-us-in-person-or-remotely-for-our-livecast-launch-party/">launch party </a>on 5/19 we will be raffling off White Sox and Cubs tickets as well as many other prizes to the people who have reviewed us (even if you can’t make it to the party).  If you won’t be easily identifiable to us by your iTunes ID, please either leave your e-mail in the review or e-mail us at info@seizeyourbusiness.com with your iTunes ID, so that we can get you your prizes!<br> Keith Hoffman’s Business<br> <br> * Keith is a loan originator for 1st Advantage Mortgage, with 23 years of experience.<br> * Keith bought into 1st Advantage Mortgage before deciding to sell the company.  Keith’s partner continues to be president of the business.<br> * He has also written 2 books on horse betting, which are both available on Amazon.com:<a href="http://http://www.goodreads.com/book/show/19512245-smarter-bets---the-exacta-way"> Smarter Bets the Exacta Way </a>and <a href="http://www.amazon.com/Inside-Sport-Kings-perspectives-interviews/dp/1497459508">Inside the Sport of Kings</a>.<br> <br> * Keith has been to the Kentucky Derby every year since 1974, with the exception of the year his son was born.<br> <br> <br> <br> Strategies for Creating and Nurturing Power Partner Relationships<br> <br> * The #1 thing that has gotten Keith business is becoming involved with the Chamber of Commerce.  The Chamber allows you to build trust with other business owners.  You get to know the good businesses as well as the mediocre and bad businesses.<br> <br> * You don’t get business from the Chamber or any other group unless you get involved.  Keith is a member of the board for the <a href="http://http://www.downersgrove.org/">Downers Grove Chamber of Commerce.</a><br> * If you don’t show up, nobody knows who you are.<br> <br> <br> * Join a leads group within the Chamber in order explicitly exchange referrals.Join charitable community organizations such as the Kiwanis Club and Rotary Club in order to get involved in the community. Charitable groups like the Rotary Club and Kiwanis club allow business owners in the community to get to know you.  Once the members of the community get to know you, the business will come.<br> * Go out to lunch in order to truly learn about the potential power partner and what they do.  Ask questions.  Don’t talk about yourself.  Learn about the other person.<br> * Ask open-ended questions, not closed ended questions.  “Tell me about your business,” as opposed to “what do you do for a living?”<br> * Ask the questions, and THEN come up with a solution.  You can’t come up with a solution for someone without learning about them first.<br> * Connect the people you know with one another in order to strengthen your relationship with everyone involved.  Have lunch with multiple people to introduce them to each other.<br> * I have trouble sustaining relationships with people unless I can get them plugged into a group that I am in.