Summary: Personally, do you “like” businesses on Facebook? Do you write about your job or coworkers on Twitter? As an entrepreneur or business owner, do you have employees who post negative comments about your company on social media sites? Or do you have employees who are given access to the company’s social media sites and could actually abuse such power without your knowledge? <br> Go ahead, search on Google, and you will find numerous examples of how people have lost their jobs, how businesses have been hacked, and other nightmares all stemming from social media.<br> How can you define who actually owns your business’ social media? You need to be concerned with not only the public, but employees as well. Peter Wright is here to save the day!<br> About Peter:<br> Peter Wright is a specialist digital lawyer from Digital Law UK.<br> He was once a solicitor who advised the United Kingdom government on data protection and information issues. He realized then, the importance of data protection when it comes to social media for businesses.<br> He also discovered that there are not many companies that offer practical advice on how to navigate through the difficult and confusing legislation in place for online businesses.<br> So he started the only law firm in England/Wales to focus solely on digital law (data protection, social media laws, and privacy security). The law firm strives to make sure businesses are safe from a cyber perspective.<br> Peter’s Actionable Tips: How businesses can understand and implement social media ownership.<br> <br> * Create and implement a social media policy: identify who will manage the social media accounts; what should they be saying on the social media sites; what timeframe should they do postings; and so on. How, when, and where do you want the social media accounts updated?<br> * Include social media policy in the company handbook and employment contracts. You can have that element of control if it is clear in such documentation! <br> * Make sure policies are addressed in high-quality company training. The training needs to be good in order for employees to remember and follow such policies.<br> <br> Top Quotes:<br> <br> * “That will never happen to me!”<br> * “The Web is becoming more ingrained into everything we do.”<br> * “Make sure you’ve got a clear social media policy in place.”<br> * “Everyone’s on it (social media), but as a small business, how do you create a culture of respect for the corporate social media?”<br> * “Do the employees understand, properly, the implications of this (social media postings).”<br> * “Businesses are engaging on social media in a variety of different ways.”<br> <br> Guest Links:<br> <br> * Digital Law UK (<a href="http://www.digitallawuk.com/">http://www.digitallawuk.com/</a>)<br> * Twitter (<a href="https://twitter.com/DigitalLawUK">https://twitter.com/DigitalLawUK</a>)<br> * Facebook (<a href="https://www.facebook.com/DigitalLawUK">https://www.facebook.com/DigitalLawUK</a>)<br> * Blog (<a href="http://www.digitallawuk.com/blog/">http://www.digitallawuk.com/blog/</a>)<br> <br> Resources:<br> <br> * LinkedIn (<a href="http://www.linkedin.com">linkedin.com</a>)<br> * Twitter (<a href="http://www.twitter.com">twitter.com</a>)<br> * Facebook (<a href="http://www.facebook.com">facebook.com</a>)<br> * HMV (<a href="http://www.hmv.com/">http://www.hmv.com/</a>)<br> * The Essential 14–Day Guide to Cutting Your Working Hours and Increasing Your Impact (<a href="http://www.excellence-expected.com/cwh/">http://www.excellence-expected.com/cwh/</a>)<br> * Google (<a href="http://www.google.com">google.com</a>)<br> * Burger King (<a href="http://www.burgerking.com">burgerking.com</a>)<br> * Snapchat (<a href="https://www.snapchat.com/">https://www.snapchat.com/</a>)<br> * Pinterest (<a href="https://www.pinterest.com/">https://www.pinterest.com/</a>)<br> * Instagram (<a href="http://instagram."></a>
