Next Level Content Marketing with Mike Russell of Music Radio Creative & New Media Europe (NMEU)

Summary: Mike Russell is the content man! He has generated so, so much information to help you and many others get started in audio / visual content marketing that no matter where you look online, you WILL end up at a piece of Mike’s amazing content.<br> Content marketing is a low-risk and low-cost effort that allows you to promote and market your ideas. The content helps raise awareness of you and your brand.<br> There are different types of content you can produce, including blogs, videos, and audio (podcasts). You can create how-to videos for YouTube, write tutorials on all kinds of topics, use email lists for long-form posts … there are so many opportunities!<br> What are you good at? What do you like to do? Do you like to make videos? Write stories? Pick something you are good at and enjoy.<br> For the most part, the only cost is the cost of your time. You can use basic equipment that you may already have such as headphones and Internet service. If you are going to spend money, spend it on a good microphone. Video content is a little more expensive, though.<br> About Mike Russell:<br> Mike started out his career as a radio host and also became interested in the production side of the radio industry. This inspired him to start his own business. Now he has two businesses: UK Podcasters Limited and Music Radio Creative Limited.<br> Mike is also the founder of New Media Europe, the biggest new media conference in the European region.<br> Image courtesy of UK Podcasters<br> What Mike Will Help You Overcome: <br> The limiting belief that audio / visual content marketing is restricted to those with high budgets and expensive equipment.<br> Mike’s Actionable Tips:<br> <br> * Pick whatever medium you are best at: writing, recording, video, etc. Then repurpose that content for other mediums.<br> * Be professional: have good logos, audio, videos, etc.<br> * Have an email list: use list to utilize content, have people answer surveys, etc.<br> <br> Top Quotes:<br> <br> * “I’ve been in internet radio since before the word podcasting existed.”<br> * “If you’ve got a great idea, you can put it out there.”<br> * “If you’ve got something that is good, you will get a great audience.”<br> * “I’ve seen huge benefits from it.”<br> * “With every style of content you are doing, you’re reaching a new audience.”<br> * “Everyone wants to learn online.”<br> * “This content really is valuable for marketing.”<br> * “Cost is not really a barrier to podcasting.”<br> * “Everyone is good at something.”<br> <br> Guest Links:<br> <br> * UK Podcasters (<a href="http://ukpodcasters.com/">http://ukpodcasters.com/</a>)<br> * Music Radio Creative (<a href="http://www.musicradiocreative.com/">http://www.musicradiocreative.com/</a>)<br> * New Media Europe Conference 2015 (<a href="http://newmediaeurope.com/2015/">http://newmediaeurope.com/2015/</a>)<br> <br> Resources:<br> <br> * Colin Gray (<a href="http://www.thepodcasthost.com/blog/author/colinmcgray-2/">http://www.thepodcasthost.com/blog/author/colinmcgray-2/</a>)<br> * YouTube (<a href="http://www.youtube.com">youtube.com</a>)<br> * Vimeo (<a href="https://vimeo.com/">https://vimeo.com/</a>)<br> * Facebook (<a href="http://www.facebook.com">facebook.com</a>)<br> * The Verge (<a href="http://www.theverge.com/">http://www.theverge.com/</a>)<br> * The Next Web (<a href="http://thenextweb.com/">http://thenextweb.com/</a>)<br> * TechCrunch (<a href="http://techcrunch.com/">http://techcrunch.com/</a>)<br> * Two Shots to the Head (<a href="http://www.twoshotstothehead.com/podcasts/">http://www.twoshotstothehead.com/podcasts/</a>)<br> * com (<a href="http://www.lynda.com/">http://www.lynda.com/</a>)<br> * Udemy (<a href="https://www.udemy.com/">https://www.udemy.com/</a>)<br> * Daniel J Lewis (<a href="http://danieljlewis.net/">http://danieljlewis.net/</a>)<br> * Twitter (<a href="http://www.twitter.com">twitter.com</a>)<br>