Summary: The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a guess. Poor guy. Nowadays, weve got technology that allows us to easily know what the right word, phrase, or headline is, at least when it comes to getting people to take the action you want. But all the tech in the world wont help you if you dont know what to test, or test incorrectly. To make sure that doesnt happen to you, I invited Joanna Wiebe of Copyhackers to give us free consulting share her wisdom at the intersection of creative copy and no-nonsense testing. In this 35-minute episode Joanna and I discuss: Her approach to email opt-in button copy What every real copywriter should focus on The starting point for building any new audience Why what you want to write doesnt matter The number of conversions you need to make a good call The type of language you should split-test How to know what site areas to test in the first place The recurring theme of conversion testing that works Listen to Rainmaker.FM Episode No. 27 below ... [player] MP3StitcheriTunes The Show Notes Copyhackers Copywriting 101: How to Craft Compelling Copy 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons Is the Seemingly Humble Button More Powerful Than the Headline? *Rainmaker.FM is brought to you by the Rainmaker Platform, the complete website solution for content marketers and Internet entrepreneurs. Transcript Coming Soon ...
