Summary: Greg Taylor is a web developer with a difference. Rather than marketing himself purely through ‘traditional’ channels, he has opened his mind and his business to a high quality content marketing approach with the goal of positioning himself as an authority in his field.<br> This personal branding exercise that Greg continually undertakes is a hugely successful campaign strategy for Greg and his business, Marketing Press, and with personal branding becoming more and more prevalent in the business world it’s a subject that many entrepreneurs like you are beginning to really embrace.<br> In this episode of Excellence Expected, Greg shares his methods and strategies for creating a cohesive personal brand that actually works.<br><br> <br><br> Greg shares insights into:<br> <br> * Building a personal brand, his experiences with<br> <br> * content creation<br> * blogging<br> * speaking<br> * video marketing<br> <br> <br> * The importance of finding the time to invest in content marketing & positioning yourself as an expert<br> * Overcoming the fear of negative feedback<br> * The impact content creation, speaking etc has had on his business<br> * How much fun it is!<br> * How this is different to other forms of marketing and why many people are only now beginning to take it seriously<br> <br> Greg, as ever, closes the show with his 3 actionable tips and takeaways to kick start you into taking action right now.<br> Links mentioned in the episode:<br> <br> * <a href="http://marketingpress.com/">Marketing Press</a><br> * <a href="https://twitter.com/grtaylor2%0A">Greg Taylor on Twitter</a><br> * <a href="http://gregtaylor.net/">Greg Taylor’s personal website</a><br> <br> Don’t forget, the more you expect from yourself, the more you WILL excel!<br>
