Summary: Its the ultimate Internet dream: create something once that sells over and over again, even while you sleep. And what better product than information itself? Turns out, its not that easy for the idle dreamer. And often, Internet entrepreneurs work 16-hour days in order to make money while they sleep. The good news is that the dream has shifted. Instead of hucksters offering no work Internet cash machine models to gullible business opportunity types, the concept of an online business has become a viable thing that experienced professionals and committed entrepreneurs explore and attain as part of the legitimate business world. David Siteman Garland discovered this for himself thanks to his popular podcast, The Rise to the Top. He was constantly asked by his audience for the secret to creating a popular and profitable show, and Davids answer was always the same -- its the art of the interview. So he created a course on the topic, and the rest (including his podcast!) is history. In this 35-minute episode David Siteman Garland and I discuss: His non-entrepreneurial path to online business How he decided to build The Rise to The Top The continuing rise of the mediapreneur Why you dont need to produce new content forever Why he quit his incredibly popular podcast The power of the podcast interview format The infinite scalability of online courses His very best advice on creating an awesome interview How to start developing your own online courses Listen to Rainmaker.FM Episode No. 20 below ... [player] Download AudioSubscribe in iTunes The Show Notes Image by Tim Mossholder The Rise to The Top How to Use Content Curation to Create a Recurring Revenue Business Create Awesome Online Courses Create Awesome Interviews Create Awesome Online Courses Course Creation Cheatsheet *Rainmaker.FM is brought to you by the Rainmaker Platform, the complete website solution for content marketers and Internet entrepreneurs. The Transcript David Siteman Garland on the Infinite Scalability of Online Courses Rainmaker.FM is brought to you by the Rainmaker Platform, the complete website solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at RainmakerPlatform.com. Brian Clark: Hey everyone. Welcome to yet another episode of Rainmaker FM. I am Brian Clark, Founder and CEO of Copyblogger Media. And today we have another special guest making my life easy with all of these interesting people that weve decided to interview. I think making your life better is the important part. Today we have David Siteman Garland, a gentleman I have known for several years now and he has been doing some interesting stuff for quite a while. His path is similar to some of the other people that we featured on the show recently. And yet, it deviates in its own special way, which goes to show you there are way more than one path to succeeding online. David Siteman Garland, how are you? David Siteman Garland: I am wonderful. Brian, not only am I excited to be here, but how about this one? It is the Rainmaker podcast and it is literally raining outside right now. We could not have made this any better. Brian Clark: Ive heard it is always raining at your place metaphorically. David Siteman Garland: There you go, perfect. Brian Clark: So you are the proprietor of The Rise To The Top, which is at therisetothetop.com. You started out, if I have this correctly, with that site doing a very cool interview podcast format tied with video. Right? David Siteman Garland: Yep. Brian Clark: And then you said, Forget that, Im not doing that anymore. Im into online courses now and Im the guy who can help you create and sell digital products and programs online. Not both necessarily, but one then the other. I think that is fascinati
