Summary: Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014. We did that episode based on a personal project I was already planning to do. I quietly launched that project last month, and its called Further. Its a curated email newsletter dedicated to living your best life, with features and news items related to health, wealth, and wisdom. Here are a few sample issues: Three Real Ways to Protect and Enhance Your Brain Power The Epic Food Fight: Plants Versus Paleo Meditate to Dominate in 2015 Given the initial high interest (and several requests), Ive decided to do a behind the scenes case study on myself, revealing what Im doing and why, plus whats working and whats not. This episode and the next two will be the first leg of that case study. If youre interested in the possibilities at the intersection of curation and email marketing, I think youll get a lot out of these episodes. Even if youre not sure about that, there are a lot of fundamental content, copywriting, and entrepreneurial insights throughout. At minimum, you can watch a new project develop in real time, with commentary. Enough said ... lets get started. In this 36-minute episode Robert Bruce and I discuss: The two primary keys to building an audience with curation The element that makes curation a financially viable approach How to make your content curation project unique The design philosophy that works like a charm My explosive new image strategy The kind of copy to use and how to test it How Im positioning Further in a sea of sameness Listen to Rainmaker.FM Episode No. 24 below ... [player] Download AudioSubscribe in iTunes The Show Notes Image by Jonas Lavoie-Levesque Authority Rainmaker 2015 Behind the Scenes: 2014 in Review and the Road Ahead 7 Ways to Find a Topical Market that Will Fuel Your Digital Commerce Business How to Use Content Curation to Create a Recurring Revenue Business Brian Gardners No Sidebar Dan Pinks Drive Copywriting is Interface Design *Rainmaker.FM is brought to you by the Rainmaker Platform, the complete website solution for content marketers and Internet entrepreneurs. The Transcript Position Your Content Curation for Success With These 5 Essential Elements Rainmaker.FM is brought to you by the Rainmaker Platform, the complete website solution for building your online marketing and sales platform. Find out more and take a free 14-day test drive at RainmakerPlatform.com. Robert Bruce: Brian, whats going on? Brian Clark: Busy, busy, man. This year is off with a bang. Robert Bruce: Yeah, whats the quick list of what we have going on right now? Some of which we can not talk about. Brian Clark: Dont make me do that. Ill get stressed out and this whole episode will go down hill. Robert Bruce: No, it will make you feel better to get it all out. Brian Clark: Oh, really. Okay. Robert Bruce: Yeah, isnt that how psychology works? Brian Clark: Thank you, Dr Freud. Robert Bruce: Any time. Weve got Authority Rainmaker, our live event coming up in May, and weve got our super stealth secret project coming up shortly, that we cant talk about but we will be talking about, and actually, we are talking about it, without talking about it. Does that make sense? Brian Clark: Yeah, as far as Im concerned, we gave it away last episode but lets not say anything now. Theyll have to go listen. Robert Bruce: Good point, good point. What else? Brian Clark: Weve got some virtual summits that we are working on, and we have got the Rainmaker Reseller Program thats about to launch. Its crazy. Robert Bruce: And with all this going on, and all the normal stuff going on, you
