Summary: Click here to Subscribe to the ‘New Business Podcast’ via iTunes! One of the only constants in social media is change. As entrepreneurs we have to pivot to stay current and stay on top of the latest in all things social. Helping us do that on today's edition of The New Business Podcast is social media maven Laura Roeder. Laura is an entrepreneur, agency boss and software developer. Her current offering to the software and social media world is Meet Edgar. Meet Edgar is social media scheduling software that saves all of the content you add in a library, categorizes that content and then repurposes it for you automatically. Once you add content you never have to add it again! In this episode, you’ll learn about: Why have so many people been killing their Facebook pages? Is it ever okay to repost content on your social media channels? How can you avoid being a spammer, while still promoting yourself? True or false: the "Golden Age" of social media has passed? Must you always create content in real time or scheduling it permissible? What television can teach us about repurposing content. Much, much more! Share the Tweetable: "Start spending time on social media actually TALKING to people, instead of just making noise!" [Tweet This!] Items mentioned in this episode: Meet Edgar - Laura's new social media automation software tool Laura's Social Media Agency Follow Laura on Twitter Getting Started with Google+ - Ryan Hanley on The New Business Podcast Tropical Think Tank (Just TWO tickets left!) This Episode's Sponsor - Aweber I get asked all the time what the primary focus on building the 'marketing' side of an online business should be. The answer is always the same. Your email list. You've no doubt heard me say it before on other episodes, the overall success of your business is directly associated with your email list. Plain and simple - you MUST build an email marketing list. And since being active online, I've used Aweber all the way. They're awesome and easy to use. Click THIS LINK to get started with your own email list building for just $1.00! Edgar Walkthrough Video While some people may say you should be creating content live to be more authentic, Laura disagrees especially with what social media has become today. She believes the most powerful use of your time on any social media channel is the actual interaction with your followers. Because Facebook's reach has dwindled and Twitter has so much content what you post is only seen by a handful of people. Your best bet is to repost your content, "rerun" it if you will. Then you should use your alloted social media time for reaching out and connecting with your followers to build and grow your business. Laura and her husband created Meet Edgar as a simple way to do this. Meet Edgar repurposes and reposts your content. The concept for Meet Edgar stems from something they had been teaching their social media clients. Laura's team had been showing clients how to create a complicated spreadsheet. One day she realized it would be simpler and much more beneficial if they created software that replaced the spreadsheet. With her husband's development background they joined forces and created Meet Edgar. We dive into more details of Meet Edgar, as well as the trends she sees emerging in social media for 2015. One of those trends is simply understanding these channels are becoming more and more diluted so how you continue reaching your audience is changing and you'll need to pivot in your approach. We cover those topics, and more on this episode with Laura Roeder. She is a plentiful resource of information on all things social media and she shares the gold on today's show. Have a listen to hear it all! Subscribe to the Podcast To subscribe to the New Business Podcast, use the link below: Click here to Review & Rate the podcast in iTunes, too (Thank You!)
