10 Minute Funnels Founder Kyle Graham Reveals Software Business Secrets - SuperFast Business with James Schramko

Summary: Building a sales funnel takes a long time and requires tech and marketing geekery. Not anymore, says Kyle Graham. You could actually build one in 10 minutes. Listen as we talk not just about the product but also the process of building and growing the company that developed 10 Minute Funnels.In this podcast:00:44 - 7 figures fast with his first product 04:20 - Entering a highly competitive market 07:00 - A tricky decision that every business owner makes 09:24 - The challenges of releasing a brand-new product 11:20 - Why build a recurring model? 12:45 - What changed since then? 14:51 - The experience within the first year of launch 17:42 - What is 10 Minute Funnels (http://www.superfastbusiness.com/recommended/build-manage-best-sales-funnel-10-minutes/)? 18:28 - Questions from SuperFastBusiness community (http://www.superfastbusiness.com/membership) 27:00 - A passion for technology and marketing 30:05 - Get a special rate for 10MFGet 10 Minute Funnels Here and Claim your Bonus (http://www.superfastbusiness.com/recommended/build-manage-best-sales-funnel-10-minutes/)  Download the PDF Transcription (https://my.leadpages.net/leadbox/14baf8e73f72a2%3A9446bc637/5830241608007680/)  Tweetables:Build a whole funnel in 10 minutes. [Click To Tweet]. (http://twitter.com/home/?status= Build a whole funnel in 10 minutes. via @JamesSchramko http://lnx2.co/2Ow) Get that done, launch it, and improve over time. [Click To Tweet]. (http://twitter.com/home/?status= Get that done, launch it, and improve over time. via @JamesSchramko http://lnx2.co/2Ow)Transcription:James: Welcome back to SuperFastBusiness, I'm James Schramko. Today, we're going to go behind the scenes in a software company. We're going to look at a product that's just been released and we're going to see what sort of considerations have to be made when you're coming into an already seemingly crowded market, but the market is in explosive growth mode.A background on today’s guest Just to give you a little bit of background, I met our guest for the first time when I was actually overseas in the Dominican Republic sometime or actually more than a year ago. We've stayed in touch ever since, and my guest today is Kyle Graham, and you may know that name from Ten Minute Pages product that he had some time ago, and he’s been very successful with it.I know he went up to 7 figures very quickly off the back of his own efforts with that product, but he's got a new product coming out called 10 Minute Funnels, and I'd love to talk to Kyle about the process of why he chose his market and what is 10 Minute Funnels.And it would be really fun for me to have this conversation because if you were to look back in my history, I've had a lot of close relationships with people who have similar products. Of course James Dyson was there with the fantastic OptimizePress (http://www.superfastbusiness.com/recommended/the-new-optimizepress-2-0-review/), it was one of the first and most popular products in this space, which I think was sort of an archrival to Kyle's product way back then. And then you saw LeadPages (http://www.superfastbusiness.com/recommended/leadpages-review-leadpages-bonus/) come enough. I've spoken to Clay Collins many times on this show.So let's take a different approach. Let's see how a competitor comes into the market. Of course, there's also been another product into the market by a huge Internet marketer, Russell Brunson, and that's called ClickFunnels. So it's such a crowded space. Welcome to the show Kyle Graham.Kyle:    Hey, how's it going?James: Kyle, I imagine someone's going to see your product and say, "Wow, he's just seen what everyone else is doing and decided to knock up some software in the last month or so." Is that true?Kyle:    [laughs] Not exactly. Our first version of this software was actually over 10 years ago when we got into the space of creating software to help people build websites,