089 » How Lots of Marketing and a Little Perspective Can Equal Success » Cris Chico

Summary: In this episode, Alex Joungblood and I are talking with a really well-known REI investor (and friend of ours) – Cris Chico. When people ask me how I got started in this biz, I say it all started with a terrific course from Cris. It was actually Alex who was Cris’ very first course customer, so we all go way back. And that’s for real, folks. Today, Cris talks about how focusing on one task and becoming an expert in that task is the key to his success. His happens to be direct mail, and he explains why he likes direct mail as a solid foundation for any REI business. We also touch on why Cris is considered to be the ‘Godfather of Virtual Wholesale,’ but why you should start locally to build your business before branching out. We also cover market intelligence; why a follow-up process problem may not be a lead-generation problem; and how to best use VAs. As if all that awesome info wasn’t info, Cris breaks it all down for us with a little perspective. He says, in fact, that a little change in perspective may be all you need to finally reach success. Let’s get to it… Listen and enjoy: Bonuses: How to Use Click2Mail <a style="" href="https://my.leadpages.net/leadbox/1487733f3f72a2%3A9446a4313/5816878891008000/" target="_blank">Click for Video</a> <a href="http://www.realestateinvestingmastery.com/wp-content/uploads/2014/12/follow-up-strategy.pdf">Cris Chico's Follow up strategy</a> What's inside: 8:32 – How Cris focused his business on one thing, which led him to success 10:00 – Cris explains why direct mail works for him 12:05 – Why marketing is crucial 18:55 – Why some investors have a follow-up process problem, not a lead-generation problem 20:38 – How to properly follow up with sellers 28:18 – Why REI is actually getting more complex 31:30 – How many markets Cris is operating in 35:57 – How Cris uses Podio 37:45 – Who manually puts together and sends out Cris’ pre-sell packages 39:43 – Testing your VAs 43:12 – How to use your VA as a personal assistant 46:05 – Why you may still want VAs to make offers 48:09 – Why a change of perspective may all you need to find success 52:25 – Why you should seek counsel and mentors Mentioned in this episode: <a href="http://www.flippinghomes.com/" target="_blank">Flipping Homes</a> <a href="http://www.craigslist.org" target="_blank">Craigslist</a> <a href="https://click2mail.com/" target="_blank">Click 2 Mail</a> <a href="http://www.podio.com" target="_blank">Podio</a> <a href="http://www.globiflow.com/" target="_blank">GlobiFlow</a> <a href="https://www.whatsapp.com/" target="_blank">Whats App</a> <a href="http://www.voxer.com/" target="_blank">Voxer</a> <a href="http://www.flipanywhere.com" target="_blank">Cris Chico’s Website</a> Tweetables:  [Tweet "At first, your goal is to get a deal or 2 to pay for marketing/profit, goal 2 is market intelligence"] [Tweet "You must have consistent marketing, because the more you do it, the more the momentum will build up"] [Tweet "Typically, 50% of your deals with come from follow up. It’s vital to have a proper follow-up process"] Transcription: <a href="http://www.realestateinvestingmastery.com/wp-content/uploads/2014/12/REIM-089-How-Lots-of-Marketing-and-a-Little-Perspective-Can-Equal-Success.pdf" target="_blank">Download episode transcript in PDF format here...</a> Joe:         Welcome. This is the Real Estate Investing Mastery Podcast. Hi, everybody. Welcome to the Real Estate Investing Mastery Podcast. I'm really glad you are here. You are in for a special treat today.