Summary: Youd expect a guy whos started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, hed write the book on it. In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing its becoming a franchise unto itself. In his spare time, Jay is a highly sought-after keynote speaker, podcaster, angel investor, new media personality, and restless entrepreneur who cant help but add just one more project to his portfolio. I asked Jay to be the first in a series of Rainmaker.FM interviews that illuminate the path of content marketing into the future. Youll notice some common themes that turn up time and again among those who have already successfully built audiences, and Mr. Baer sets the stage perfectly. In this 33-minute episode Jay Baer and I discuss: Jays path to a bestselling business book Why podcasting could be the future of content The wonders of Geographically Agnostic businesses The strategic basis of my entire career How startups can profit from the concept of Youtility Why Jay doesnt write as much as he used to How to turn one piece of content into seven The long bet that Jay is making on podcasting Listen to Rainmaker.FM Episode No. 18 below ... [player] Download AudioSubscribe in iTunes The Show Notes Image by Todd Quackenbush Jay Baers Youtility MarketingPodcasts.com Jay Today Convince and Convert *Rainmaker.FM is brought to you by the Rainmaker Platform, the complete website solution for content marketers and Internet entrepreneurs. The Transcript Jay Baer on Generosity Marketing and the Power of Business Podcasting Rainmaker.FM is brought to you by the Rainmaker Platform, the complete website solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at RainmakerPlatform.com. Brian Clark: Hey everyone, Brian Clark here with another episode of Rainmaker FM. Today were breaking our normal programming just a bit to bring in a very special guest. Were going to have more guests periodically, but this is a guy and a friend that I really thought should be the first one. So Jay Baer, you know him most likely as the bestselling author of Youtility, which if you have not read is one of those few bibles of content marketing. And as someone who has been doing this a while, I feel like my opinion on that has some credence. Definitely pick it up and take a look if you havent read it. If you have read it, you know and are familiar with Mr. Jay Baer. Im going to ask Jay to bring us up to speed on his path to best-selling author and content marketing celebrity in his own right. But in general, Jay has managed five marketing service firms, which is amazing. And in the process of that he has worked with over 700 brands, 30 in the Fortune 500. Thats kind of ridiculous. I want to find out and I know his shop is growing, I know theyre doing interesting things but it is better to hear it from him than me. Jay, how are you? Jay Baer: Hello my friend. Thanks very much for having me. Greetings to everybody out there at Rainmaker FM Nation. Brian Clark: Very nice. So as I warned you, Id love for you to give us more details. So you were born and youre here today, please fill in the gap. Jay Baer: I feel like what Chris Brogan said a few years ago, It took me ten years to become an overnight sensation. I started in online in 1994 so pre-browser, pre-Yahoo, and way pre-Google. I was originally in political consulting. I ran political campaigns. I went from there to corporate marketing and from there I had a brief, and I mean brief, a foray working for the Government as a spokesperson for the Arizona Department of Juvenile Corrections. My job was essentially to give tours of the juvenile prison, which isnt even
