Summary: Its no secret that Im a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on ... curation. You read that right. Im starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others. Sound strange? Listen in and check out the three-part process Im following, so you can start building your own profitable content curation strategy: In this 49-minute episode Robert and I discuss: Why my new project is based on simple content curation The critical centerpiece of your content curation strategy Three ways to get traffic to your curation-based website The counterintuitive power of guest posting What you can learn from the initial failure of the TED Conference The impresario approach to building an online business A simple way to generate word-of-mouth growth How I plan to monetize my curation-focused platform Listen to Rainmaker.FM Episode No. 17 below ... [player] Download AudioSubscribe in iTunes The Show Notes Image by Edith Soto 7 Ways to Find a Topical Market that Will Fuel Your Digital Commerce Business Maria Popovas Brain Pickings Dave Pells Next Draft Jason Hirschhorn’s MediaREDEF LOHAS: Lifestyles of Health and Sustainability MindBodyGreen Coudal Partners The Drudge Report Leo Babautas Zen Habits TED: Ideas Worth Spreading Jim Kukrals Author Marketing Live *Rainmaker.FM is brought to you by the Rainmaker Platform, the complete website solution for content marketers and internet entrepreneurs. The Transcript How to Use Content Curation to Create a Recurring Revenue Business Robert Bruce: Welcome to Rainmaker.FM. Today, were not going to answer any questions. Were going to dive deep into a very specific topic … this content curation thing and how to build revenue from it. Brian Clark: On one hand it is not an abstraction because this is my blueprint for a site that I am just giddily working on that Ive hinted about in past episodes. This is the real plan that Im actually following to create Brians new site. It is not Copyblogger Media. Its just me and its something Ive wanted to do and its something that interests me. Im not really worried about it making money right away. But you know me, I havent done something that doesnt generate revenue. That is generally something that I dont do so Im going to map out what Im going to do including the monetization and the revenue aspects. You could follow the first two parts of this blueprint with any business model and I think thats whats so cool. Lets talk about what I am actually trying to accomplish myself and that will make it real. Then, as we go forward and I get this thing going, I guess we could turn it into an ongoing case study. Thats because as weve discussed Robert, you throw it out there into the void and then you start figuring it out. Robert Bruce: Right. Brian Clark: Ive got a plan and I think its solid, but there are certainly going to be nuances. The cool thing is because of this podcast, Ill be able to share them with you. Thank goodness for our meta-teaching nature. Robert Bruce: Alright, so heres what were going to do. The title of this episode is How to Use Content Curation to Create a Recurring Revenue Business, and its got three parts. Were going to go over content, number one. That will include how to find it, where to look for it and the basic ideas around that. Number two, well talk about traffic. That will include several ways of how to get it. And number three, well talk about your product, or what it is that you can sell. This is really interesting in the con
