Summary: China is one of the largest and most active markets for online and mobile gaming, with revenue expected to grow 93% to $2.9 billion in 2014 and reach $7.7 billion by 2018. But little of that revenue is coming from brand owners. Advertisers have been slow to find ways to connect with gamers and there are few examples of good integrations to date. Find out why this week on “Thoughtful China” from Clement Tsang, Patrick Wheeler, Graham Fink, Kevin Gentle and Liam Winston, who will share insights about how advertisers should be looking at online games to engage with China’s massive community of gamers and what’s holding the industry back.
