How SME’s Can Build Brands in China - Thoughtful China




Thoughtful China Podcast show

Summary: Small and medium size enterprises are coming to China in search of enormous opportunities in this fast-moving market, but new arrivals face the risk of failure for failing to do proper homework, abide by local laws, and understand the local market and its customers. This week on “Thoughtful China,” a special episode produced with the American Chamber of Commerce’s Small & Medium Size Enterprise Center in Shanghai, experts share insights about how SMEs can enter the Chinese market successfully.