Summary: China has 320 million working mothers and they are a driving force of domestic consumption. This week on “Thoughtful China,” our experts Kitty Lun, Vijayanand Sinha, Linda Kovarik, Sherry Poon, Li Yuhong and Jacob Johansen help you understand the best strategies to market to Chinese mothers and explain why the “tiger mom” stereotype in the West no longer holds true within China today.
