Summary: China’s senior citizens are largely ignored by mainstream marketing and communications efforts, a major mistake say experts Tom Doctoroff, Matthieu David, Kevin Gentle, Kitty Lun and Kunal Sinha this week on “Thoughtful China.” Not only do they represent real spending power in their own right, they can wield enormous influence on big-ticket purchases by their children and grandchildren on things like property, cars, travel and education.
