Building Trust with Luxury Consumers - Thoughtful China




Thoughtful China Podcast show

Summary: This week on “Thoughtful China,” Trevor Lai interviews American jewelry designer Loree Rodkin, and Ricardo Ferrer, CEO of Asian Horizon China, who is helping Ms. Rodkin and other niche luxury brands enter the Chinese market, largely through e-commerce. Hear from this famous designer about her goals in China and how she and Mr. Ferrer are overcoming the trust issue that luxury shoppers have when shopping online in China for high-value products like fine jewelry.