Why Brazil’s Mid-Tier Cities Are Attractive




Privcap Audio: Private Capital Talk show

Summary: THIS IS AN AUDIO-ONLY VERSION OF A VIDEO INTERVIEW FOUND ON PRIVCAP.COM. VIEW THE FULL VIDEO HERE: Don’t overlook the innovation and human capital that exists in “tech towns” located outside of Brazil’s biggest cities, argues Jon Toscano, President of Trivèlla Investmentimentos, a private equity firm that focuses on opportunities in mid-sized Brazilian cities. In this interview, Toscano discusses how venture ecosystems in university towns like Sao Carlos are similar to those in the US, how local entrepreneurs hate “helicopter investors” without a local presence, why many entrepreneurs prefer the better quality of life in smaller cities, and the impact that improved air travel options from companies like Azul has had on building businesses in mid-tier cities. This interview is part of the ongoing series “The Brazilian Opportunity,” sponsored by the Brazilian Private Equity and Venture Capital Association (ABVCAP) and the Brazilian Trade and Investment Promotion Agency (Apex Brasil). Registered users of Privcap.com may access this 6-minute, chaptered video, full transcript, as well as Privcap’s entire archive of thought-leadership video programs. Register here – it’s quick and free