Summary: Can you conquer the world by selling only one product? Not every company wants to diversify. Some prefer to do one thing and do it well, rather than risk diluting the brand so Evan Davis and guests discuss the risks and rewards of focusing all energies on a single product range. Does it make good business sense to put all your eggs in one basket? Guests: Vince Gunn, Managing Director, Crocs Europe Carolyn Komminsk, Head of Creative, Maclaren Bill Noble, Managing Director, WD40 Company
