Summary: <p><em><em><em>[2014-10-23 12:00:00]</em></em></em> Corporations know that sound is an effective, non-verbal way to convey ideas. This hour, we’ll talk about how everyone from car companies to restaurants to filmmakers use sound to subtly plant ideas in our brains with composer <a href="http://www.fastcompany.com/person/joel-beckerman">Joel Beckerman</a>. He explains how they do it in his book <em><a href="http://www.amazon.es/The-Sonic-Boom-Sound-Transforms/dp/0544191749">The Sonic Boom: How Sound Transforms What We Think, Feel, and Buy</a>.</em></p>
