Summary: Google is vital to your business. You know that of course, but do you know how to maximise its impact and integrate its effects in to your wider marketing strategy?<br> This week I chat to Tom Parling, founder of Ocere, a specialist online marketing business based near London.<br> Tom has made a career out of conquering Google and ensuring that the tactics he uses for his own businesses, as well as his clients’, remain cutting edge and most importantly: effective.<br> With actionable takeaways that you can implement into your search engine strategy today, this episode is a must listen for you as a business owner.<br> Links mentioned in this episode:<br> <br> * <a href="http://www.searchmetrics.com/en/knowledge-base/ranking-factors/" target="_blank">Search Metrics Ranking Factors</a><br> * <a href="http://www.MajesticSEO.com" target="_blank">MajesticSEO.com</a><br> * <a href="https://www.google.com/webmasters/tools/" target="_blank">Google Webmaster Tools</a><br> * <a href="http://www.ocere.com" target="_blank">Ocere</a><br> * <a href="http://twitter.com/tomparling" target="_blank">Tom Parling on Twitter</a><br> <br> Have you been affected by anything Tom mentioned during the episode? Sound off in the comments!<br> Don’t forget, the more you expect from yourself, the more you will excel.<br>
