Are Maximum Cushion Shoes the Latest Innovation in Running Footwear? An Interview with Hoka Brand President Jim Van Dine
Summary: ust when you thought barefoot/minimalism was the latest trend in <br> running footwear, Hoka One One completely turned the tables by <br> introducing runners to what is now called “maximal” running shoes.<br> The maximalism concept debuted by Hoka in 2010 appears to be gaining momentum.<br> But what is a “maximal” shoe?<br> Simply speaking, maximal shoes are extremely soft, typically seen <br> with oversized foam midsoles, and designed to provide more cushioning <br> and in theory reduce muscle fatigue.<br> For well-read runners, this new type of shoe flies in the face of what they’ve been reading about minimalist shoes since Born to Run was published.<br> After all, haven’t we been hearing that overly cushioned shoes encourage you to develop poor form?<br> To help answer that question and provide some answers is Hoka One One<br> brand president Jim Van Dine, who is going to explain the technology <br> and research behind the maximal shoe movement.<br> Among the topics that Jim and I discussed were:<br> <br> The history of Hoka<br> The new maximal trend in running shoes<br> Hoka’s recent involvement in track and shorter distances<br> The future and goals of the brand<br> <br> If any of Jim’s comments or thoughts speak to you, we’d love to hear <br> about it. We also love to hear what you all think about our podcasts. <br> You can leave a comment on this page or on our <a href="https://itunes.apple.com/us/podcast/runnersconnect-podcast/id535203893">iTunes page</a>. You can also leave us a voice message at (617) 356-7969. We look forward to your feedback and thanks for listening.<br> <a href="http://runnersconnect.net/running-interviews/hoka-one-one/">Are Maximum Cushion Shoes the Latest Innovation in Running Footwear? An Interview with Hoka Brand President Jim Van Dine</a><br>
