#038: Dan Ponton on Building Corporate Culture While Working From Home




Marketing and Social Media Strategy for Restaurants | Nate Riggs » Podcast show

Summary: Forrester Research predicts that by 2016 more than 63 million Americans will be working from the comfort of their homes. But does this stat actually apply to the corporate culture of restaurant systems? My guest today is living proof that it does. In episode #038 of the Social Restaurant Podcast, I welcome Dan Ponton, CEO of Roosters, an Ohio-based franchised system with 31 locations, no corporate office and an executive workforce that works from the restaurants and their homes. Dan has mastered the art of building corporate culture in what some might consider an impossible setting for a restaurant system. And yet, Roosters has had great success, growing steadily in both franchised and corporate locations, promoting tested employees up from within the system into corporate roles and get this - in 22 years of operation, they've never closed a single location! You'll also want to hear more about Dan's unique and incredibly fiscally responsible approach to acquiring real estate for new Roosters locations. Trust me when I say that we can all learn a lot of this story! Go ahead, turn up the speakers, click play and listening to episode #038 of the Social Restaurant Podcast. The Social Restaurant Podcast is made possible through the support of Netbase Solutions. Please show them your support! NETBASE SOLUTIONS Do you understand how social media analytics can help your executive team make better marketing and operational decisions? Learn how in a new eBook produced in partnership by NR Media Group and Netbase Solutions, and see examples of some of the top FastCasual Brands already taking advantage of the insights that live in the social media conversation. Download the eBook >> http://bit.ly/NetBase-srp